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How Can MSM Unify Revolutionize HEI Student Recruitment Efforts?

Almost every marketing initiative launched by organizations nowadays employs modern technological solutions, such as online tools, to reach more people and deliver its purpose effectively. While companies rely largely on technology to grow their business, similar approaches can be used to reach more students living on foreign shores.

The primary goal of MSM Unify is to make the most of available digital tools to develop an online platform that will upgrade the student recruitment experience for both Institutions and agents – which optimistically will contribute to the future of International Education.

Developing a good relationship between agents and institutions is vital for successful student recruitment and retention. Find out more in this previous Blog.

MSM Unify’s Helpful Features

With this AI-powered virtual ecosystem, partner institutions can instantly monitor the progress of student applications and connect with agents working on-ground. Time-consuming student screening and application forms review will no longer be an issue. Plus, the system works to match the most qualified students to educational programs based on their skill sets and interests. Data analytics will also be readily available to users to allow them to assess whether the implemented marketing strategies by the MSM network are truly working towards their objectives.

Schools need not worry about orienting agents of their program offering because the platform readily provides the agents with collated information while the smart search function automatically “pairs” them with the right candidates. Basically, the agents will find the students and the MSM Unify platform will do the rest of the work.

Venturing on Tech-enabled Recruitment

Surely, in-person recruitment works but it takes lots of resources and results are not instantaneously acquired in this method. When agents are paired with the right technology, tapping new student markets will substantially be less difficult.

Since institutions already have agents located in their target market, all they have to do is access information about the school in MSM Unify and they can instantly offer the school’s programs to students in their locale. No time is wasted on communicating as the data is already available in the portal. The time it takes for agents to gather HEI program information, which is long and often delays the recruitment process, will be substantially shortened with MSM Unify.

Future in MSM Unify

Apart from the benefits currently offered by the platform, the future will be promising for MSM Unify Partners as this initiative which revolutionizes student recruitment efforts through technology is just a start. The online ecosystem we’re in will continue to integrate more helpful tools to maximize the connection among Agents and HEIs and make recruitment faster and more efficient than ever.

 
MSM Unify - Student recruitment platform

Learn more about MSM Unify by visiting the official website: https://msmunify.com/
Ready to take your institutions to the next level?
Sign up today!

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Best Practices for a Well-Rounded Agent-Institution Relationship

Developing a good relationship between agents and institutions is vital for successful student recruitment and retention. It might seem as though institutions simply rely on agents to do a specific job and there’s no need to go beyond the transaction. However, agents must be in contact with institutions regularly and vice versa. They must act as partners, working together to recruit students into universities and programs that fit their strengths and academic goals. 

Institutions and agents can use this time of everyone being online to work on their relationship and search for areas of improvement. Here are some best practices for both sides to develop a well-rounded agent-institution relationship

Recruitment Readiness 

Institutions should first ensure that their campuses, whether online or blended, are ready to accept international students. Colleges and universities must first set clear targets, establish their marketing budgets, and have well-prepared support staff and services. These steps are essential before allowing one international student to enroll at any institution.

Part of preparing an institution’s campus for international students is determining what kind of students you want to attract first. Narrowing down where you want to recruit is key for keeping an optimum number and diversity of agents from around the world. Institute a good onboarding process so that agents can also be more familiar with the institution’s application process and marketing strategy. 

Open Communication

If an institution is already recruiting international students, find out how agents complement the current recruitment strategy.

Allowing agents to give their insights on recruitment is key to maintaining a healthy agent-institution relationship. They are the ones on the ground and speaking directly to students. They can be the first to notice any lapses in strategy or current events that are affecting students. It’s important to keep communication lines open between institution and agent so that any issues or needs that arise can be addressed swiftly. This makes restrategizing faster and easier since everyone is on the same page.

How to streamline application process and make recruitment easier, faster, and simpler? Check out https://msmunify.com/msm-unify-connecting-institutions-and-agents/

Clarity in Model and Commission Payments

Being transparent about commissions and fees is crucial for agent-institution relationships. Agents don’t just look at the rates and percentages, though these are very important, but on the institution as a whole. Maintaining openness and honesty is part of building trust between agents and institutions. When agents see that institutions want what’s best for their international students, agents are more likely to continue working with them.

Streamlining Processes

Simplifying the processes and operations helps agents develop better relationships with institutions. Agents are less likely to feel motivated to work for institutions who have very complicated and difficult processes. When institutions do their part to make working with them and joining them hassle-free, agents will do their best to close great deals for them. Institutions who make agents or students jump through many hoops do not set themselves up for success and more partnerships in the future.

These best practices ensure that agents and institutions maintain a mutually beneficial relationship that lasts and helps as many students as possible. With these tips in mind, agents and institutions can work together for international education that is more accessible and create the best possible opportunities for students.

In its global and in-country offices, MSM manages agent networks on behalf of partner institutions, training and upskilling them for greater recruitment outcomes and to free up institution staff’s time for more value-adding work. Learn more today. 

 
MSM Unify - Student recruitment platform

Learn more about MSM Unify by visiting the official website: https://msmunify.com/
Ready to take your institutions to the next level?
Sign up today!

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MSM Unify: Connecting Institutions and Agents Through Smart Tech

M Square Media launches a new portal for Institutions and Agents that further advances its service capabilities. On September 24th and 25th, MSM officially launched the Institution Portal of MSM Unify—an AI-powered platform specially created for higher education institutions in a bid to streamline the application process and make recruitment easier, faster, and simpler.

The COVID-19 pandemic has truly left many unprepared for its effects, the extent of which is felt across borders and industriesthe education sector included. With the barriers in mobility and safety concerns, many students and their families might be putting a hold on  higher education, which can cause colleges and universities to rethink their strategies and recalibrate their systems in order to survive the transition into what we now call the “new normal.” 

 

Already dealing with the ongoing demands of a fast-changing market, higher education institutions (HEIs) are looking for ways to better manage enrollment numbers and be able to continuously recruit students into their programs amid distance challenges and health and safety protocols. 

 

“With MSM Unify, we are offering a solution to current and future challenges through an AI-powered platform that increases enrollment management practises and efficiencies,” said Suneetha Quereshi, President of MSM Global. 

“We want agents and institutions to ‘speak’ with each other in real time, and get the best possible results out of every interaction.”

The Lowdown: MSM UNIFY Institution Portal 

At the launch, MSM introduced the new platform’s key features and functions, as well as explained the inspiration and development highlights behind it. With the goal to make recruitment processes more efficient, diversify student base, and create greater visibility for institutions, MSM Unify offers: a powerful, secure, all-in-one recruitment platform; streamlined application process; access to an expansive agent network; and Application Interface Program matching for qualified candidates.

Donna Hooker, president of MSM’s education management segment MSM Higher Ed, states that MSM Unify is an extension of MSM’s long-standing commitment to providing cost effective and results-oriented business solutions to institutions and creating international study opportunities for students across the globe. 

 

“MSM Unify marks our foray in the edtech space,” said Hooker. “This platform utilizes technology to increase efficiency, improve service standards and build data integrity for quality decision making.” 

MSM Unify allows institutions to gain access to a diverse pool of international students through a highly secure platform built on MSM’s business intelligence and education administration experience. Furthermore, the platform is built for customization to meet the needs of its users and will continue to integrate and improve in the days to come as it aims to work closely with its stakeholders. 

 

Usage and Functionality

MSM’s Chief Technology Officer Dan Feagan taught a portal demo at the launch, and showed how  institutions can use MSM Unify to make their recruitment, marketing and application management processes more efficient. 

On the portal, institutions will be able to import, export, and manage their programs, application intakes, and connect with education agents in real time. The interface is clean and well marked, with each function clearly labeled and categorized. 

One of the best parts about the portal demo is seeing how institutions would be able to easily update their programs, upload marketing collaterals, and oversee recruitment progress through an all-in-one dashboard that summarizes marketing and application activity, depending on the timeframe and region users set. Institutions will also be able to authorize several representatives on their account and be able to customize their access. 

 

“It’s a connected world we are all facing,” Feagan said as he summed up the idea behind MSM Unify. “It’s a world where institutions, agents, and students find each other easily, no matter their city or country.”

 

With its innovative features and well-thought out execution, MSM Unify is surely a platform worth exploring for institutions looking to streamline their processes and reach a more diverse pool of students through verified and qualified agents. Apart from all these amazing features, this is only the beginning of the many services and innovations from MSM. 

MSM Unify - Student recruitment platform

Learn more about MSM Unify by visiting the official website: https://msmunify.com/

Ready to take your institutions to the next level? Sign up today!  

https://app.msmunify.com/#/signup/


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3 Ways That Colleges and Universities Cope in the New Normal

The COVID-19 pandemic has disrupted the way we look at higher education. Colleges and universities have had to quickly make changes in their curriculum as the threat of the virus continues to disrupt  travel and term  schedules across the globe. 

With travel restrictions in place, everyone from higher education institutions (HEI) and agents have turned to the internet for a sense of continuity in service delivery. For students, the shift is made easier as millennials and Gen Zers are known as digital natives and are fluent with technology. HEIs, however, have been mostly grappling with the big changes. 

In recent months, HEIs have slowly started to adapt to the digital challenges of the pandemic in hopes of surviving this academic year. 

Asynchronous Learning

One of the major challenges that colleges are facing is figuring out how to make online courses more accessible to economically challenged and international students. Students who have unstable or no internet connection will have more difficulty attending classes. Similarly, international students who are studying remotely are up until midnight or at the crack of dawn just to be able to attend classes being held in another timezone.

Seven HEIs have adopted what is called “asynchronous learning,” a practice already being done at the University of Colorado at Denver. Asynchronous learning takes away real-time interaction but provides the courses through online modules and videos available on demand. This allows students to access their course material at any time using their preferred platform.

Karen Stout, president and CEO of Achieving the Dream, a nonprofit organization dedicated to helping community college students and championing evidence-based institutional improvement, said that this method works best for community colleges who have more students with responsibilities outside of class. It would not discriminate against those who cannot afford to attend online class at a specific hour, such as parents and part-time workers.

Digitized Applications 

Even before the pandemic, online tools and platforms for student applications are already becoming popular. Instead of applying straight to institutions, students can now search for programs online based on their interests. These platforms include information about the institution, tuition and living costs, the host country. 

HEIs have started using these platforms as a means to increase their student numbers, particularly their international recruitment. They also expose themselves to more agents worldwide online, increasing their visibility in their target student markets.

Automated Engagement

Modern technologies have also helped make student engagement easier and faster. Younger generations have turned to technology and the internet to decide on their study-abroad goals, preferred disciplines and fields of study, and even post-graduation and job search plans.Through AI-powered tools and software, HEIs can tap into this and generate automated feedback and personalization to target students. 

Personalization is done through getting digital data based on the applicant’s searches and preferences. From this, the software creates suggestions on the best programs for their plans, and how their academic and financial qualifications fit into those plans. Data collected in the software can also be accessed by institutions in order to generate marketing strategies supported by hard, real-time data.

 

What Can MSM Unify Offer

MSM Unify is an online platform connecting higher education institutions to top-tier agents and their students around the world, accelerating agent base growth while invigorating recruitment efforts. 

For HEIs, it can offer high-impact promotions on a single platform, pre-screen applications at greater speed and efficiency, perform program matching for students so they can land the most qualified candidates, and connect them with skilled agents to fill enrollment slots. 

On top of that, MSM Unify also provides applicant analytics to help HEIs identify high-demand programs and support their marketing strategy without increasing their headcount or traveling at a time like COVID-19.

With thousands of study options available on MSM Unify, agents get the support they need to find the best matches for students, while institutions are able to seamlessly market their on-campus and online programs regardless of geographical distance or even with a modest marketing budget.  Discover more on MSM Unify.

MSM Unify - Student recruitment platform

With thousands of study options available on MSM Unify, agents get the support they need to find the best matches for students, while institutions are able to seamlessly market their on-campus and online programs regardless of geographical distance or even with a modest marketing budget.  Discover more on MSM Unify.

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