Key Responsibility Areas (KRAs) 

1. Lead Engagement 

• Respond promptly to inquiries and leads generated through digital marketing campaigns and  online platforms. 
• Initiate contact with prospective students via email, phone, messaging apps, and other  communication channels. 
• Build rapport with leads to establish trust and encourage continued engagement.

2. Information Dissemination 

• Provide clear, accurate, and comprehensive information about institutional programs, admission  requirements, tuition fees, financial aid options, and available resources. 
• Tailor communication to address the specific needs and interests of prospective students, ensuring  relevance and clarity. 

3. Admissions Counseling 

• Conduct personalized consultations to understand prospective students’ goals, qualifications, and  preferences. 
• Offer customized guidance on program selection, career pathways, and admissions processes.
• Address concerns or questions professionally and empathetically, helping students make informed  decisions. 

4. Application Processing 

• Assist students in completing application forms and submitting required documents.
• Review application materials for accuracy and completeness, resolving issues as needed.
• Liaise with admissions operations to ensure timely processing and updates for applicants. 

5. Follow-Up and Lead Nurturing 

• Maintain regular communication with prospective students throughout the admissions journey.
• Proactively follow up on leads to address barriers and provide encouragement for completing  applications. 
• Use CRM systems to automate and track follow-ups, ensuring no lead is left unattended.

6. Enrollment Support 

• Collaborate with academic advisors, financial aid officers, and onboarding specialists to facilitate  smooth transitions for enrolled students. 
• Provide post-admission support to ensure new students have access to necessary resources.
• Monitor the onboarding process to address and resolve challenges promptly. 

7. Data Management and CRM Utilization 

• Maintain detailed and accurate records of student interactions, application progress, and  enrollment outcomes using CRM tools. 
• Leverage CRM insights to identify trends, refine lead nurturing strategies, and enhance admissions  processes. 
• Ensure compliance with data privacy regulations and institutional policies. 

8. Performance Metrics and Reporting 

• Meet or exceed key performance indicators (KPIs) related to lead response times, conversion  rates, enrollment targets, and student satisfaction. 
• Track and report individual and team performance metrics regularly. 
• Provide actionable insights to senior leadership based on performance data and market trends.