Bachelor of Science - BS in Marketing Management Moravian University

Marketing Management studies market forces and organizational capabilities to evaluate and manage marketing activities. Students will learn to analyze the market environment through accepted approaches and procedures that results in enhanced decision-making for marketing professionals. Marketing management studies and applies market analysis, market segmentation, positioning, differentiation and the marketing mix in the development of marketing strategies and integrated marketing plans that achieve organizational goals. The 4+1 program provides our undergraduate students the opportunity to earn two degrees in one stop. Couple your undergraduate degree with any one of our four business master’s degrees. How? You’ll begin taking graduate-level courses in your senior year to help you transition into a full, final year of graduate studies. An internship is an opportunity to apply theory to practice. It’s a chance to gain perspective on what you learned in the classroom, self reflect, and 'try it out' before graduation. Moravian students have interned at all of the Big 4 accounting firms as well as other national and regional organizations including Independence Blue Cross and Disney World.

Moravian College, located in Bethlehem, Pennsylvania, was established in 1742, making it one of the oldest higher education institutions in the United States. Associated with the Moravian Church, the college was a private liberal arts institution offering Offers a wide range of undergraduate and graduate programs across various disciplines in arts, humanities, social and natural sciences, business, education, and nursing. Moravian University is required by the federal government, under the Higher Education Opportunity Act of 2008, to provide all students and prospective students with specific information about our university. Moravian University will continue to focus on the growth of its graduate and continuing education student populations. Moravian University also commits to continued leadership in the healthcare and rehabilitation sciences arenas by expanding our health care programming. Moravian University is accredited by the Middle States Commission on Higher Education and approved for professional preparation by the American Chemical Society, the Department of Education of the Commonwealth of Pennsylvania, and the National Association of Schools of Music. The Moravian University undergraduate majors in accounting, management, and economics, and the Moravian MBA and Master’s in Human Resource Management degrees are accredited by the Accreditation Council of Business Schools and Programs. The Department of Nursing pre-licensure undergraduate programs (i.e., traditional BSN and accelerated post baccalaureate BSN) and the graduate nurse practitioner programs (i.e., adult-gerontology acute care nurse practitioner and adult-gerontology primary care nurse practitioner) are approved by the Pennsylvania State Board of Nursing (PA SBON). All nursing programs are accredited by the Commission on Collegiate Nursing Education (CCNE). Moravian Theological Seminary is accredited by the Association of Theological Schools in the United States and Canada.

The University is a member of the Council of Independent Colleges and Universities, the American Council on Education, the National Association of Independent Colleges and Universities, the Pennsylvania Association of Colleges and Universities, the Association of Independent Colleges and Universities of Pennsylvania, and the Annapolis Group.