The B.A. in Advertising and Public Relations program at Grand Valley State University focuses on preparing students for careers in advertising, public relations, corporate communications, and related fields. It includes a comprehensive curriculum that covers areas such as advertising campaigns, public relations writing, research methods, and communication law. Students get the opportunity to develop effective communication skills, understand different media platforms, and learn strategies for managing corporate reputation and brand image. Internships and experiential learning projects form key components of the program, helping students gain practical experiences and professional skills.

Grand Valley State University (GVSU), situated in Allendale, Michigan, is a distinguished public university known for its commitment to providing a comprehensive educational experience. Founded in 1960, GVSU has expanded significantly, now boasting additional campuses in Grand Rapids and Holland, along with centers in Muskegon and Traverse City. This geographic spread allows the university to serve a diverse student body and contribute to various communities across Michigan.

The university is spread over 1,322 acres with the main campus in Allendale featuring a picturesque landscape blending modern architecture and natural beauty. The campus is noted for its sustainable design, including facilities like the Mary Idema Pew Library, which is renowned for its innovative and environmentally friendly features.

GVSU offers a broad range of academic programs, including more than 90 undergraduate and 40 graduate degree programs. The university is particularly known for its strong emphasis on liberal arts education, integrating practical and career-oriented training with a robust foundation in critical thinking and broad knowledge. Among its prominent programs are health sciences, business, education, and engineering, reflecting a commitment to addressing the evolving needs of today's workforce.

The student life at GVSU is vibrant, with over 400 student organizations and a variety of extracurricular activities. These range from cultural and social clubs to academic societies and sports teams. The university’s NCAA Division II athletic program is notable, with the GVSU Lakers enjoying success in several sports, especially football.

GVSU is also committed to community engagement, fostering partnerships with local and regional organizations. This commitment is reflected in the university's various service-learning programs, where students gain real-world experience while contributing positively to the community. This synergy between education, community involvement, and personal development encapsulates the essence of Grand Valley State University, making it a dynamic and progressive institution.