This course provides you with the knowledge and understanding of the activities required to manage a business, and to ensure that it prospers, in a dynamic global business environment. The course emphasises the role of marketing in underpinning the success of business organisations, while placing this role in the context of other business functions such as finance and Human Resource Management. The course will also help you understand the various types of environment within which a business operates. This will involve investigating issues such as the types of competition that a business will face from their rivals, being aware of the role of stakeholders in the operation of a business and considering how changes in society may impact on the market for a product. The content of the course will be delivered using a wide range of approaches and you will be encouraged to use e-learning forums to interact with staff and other students. You will have the opportunity to advance your ICT skills through the use of application software and digital technologies. The diversity of topic areas covered in the study programme will allow you to develop your own understanding of collective responsibilities as global citizens within local, national, and international communities.

The University of Wolverhampton, located in the vibrant city of Wolverhampton in the West Midlands region of England, is a renowned institution with a rich history dating back to the mid-1800s. Originally established as the Wolverhampton Mechanics' Institute in 1827, it gained university status in 1992 but continues to uphold its tradition of providing accessible education to a diverse student body.

The university offers a wide range of undergraduate, postgraduate, and research programs across various disciplines, including arts, business, engineering, health, sciences, social sciences, and technology. With over 23,000 students from around the globe, it fosters a multicultural and inclusive learning environment.

The University of Wolverhampton is known for its commitment to innovation and industry relevance, offering programs designed in collaboration with employers to ensure graduates are equipped with the skills and knowledge needed in today's competitive job market. It maintains strong links with industry partners, providing students with opportunities for internships, placements, and real-world projects.

The campus facilities are modern and well-equipped, featuring state-of-the-art laboratories, libraries, sports facilities, and student accommodation. The university places a strong emphasis on student support, offering services such as academic guidance, counseling, career advice, and assistance for international students.

Research is a key focus at the University of Wolverhampton, with significant contributions made across various fields, including healthcare, science, engineering, and the arts. The university actively collaborates with businesses, government agencies, and other institutions to address real-world challenges and drive innovation.

Overall, the University of Wolverhampton prides itself on its commitment to providing high-quality education, research excellence, and opportunities for personal and professional development, making it a respected institution both nationally and internationally.