The BA (Hons) Business and Marketing program at Northumbria University is a full-time undergraduate degree that offers students the insights into modern-day business and marketing strategies and trends. It provides a balanced blend of academic theory and practical experience in order to equip students with the transferable skills necessary for a career in the dynamic world of marketing. Modules included in the program cover a wide range of topics related to business management, digital marketing, consumer behavior, market research, strategic marketing, and more. The course also integrates real-world business scenarios and case studies, further enhancing the learning experience and employability of the students. The course emphasizes not just theoretical knowledge, but also hands-on application through projects, internships, and placements in a professional setting. It also enables students to gain an international perspective of the business and marketing industry, preparing them for potential careers both internationally and domestically. The program is designed and delivered by faculty members who are experts in their field, ensuring that students are learning from those with extensive industry experience.

Northumbria University (legally the University of Northumbria at Newcastle) is a public university located in Newcastle upon Tyne, North East of England. It has been a university since 1992, but has its origins in the Rutherford College, founded in 1877.

Northumbria University is primarily based within City Campus located in Newcastle upon Tyne city centre and at Coach Lane campus on the outskirts of the city centre, London and Amsterdam. It is organised into four faculties—Arts, Design and Social Sciences; Business and Law; Engineering and Environment, and Health and Life Sciences. Northumbria University has approximately 37,000 students.

According to the 2021 Research Excellence Framework, Northumbria University was rated 23rd in the UK for research power (the grade point average score of a university, multiplied by the full-time equivalent number of researchers submitted).This determines how much funding is awarded to universities to spend on research activity and represented the largest percentage-point rise in market share since the previous exercise.The annual income of the institution for 2021–22 was £307.2 million of which £19.9 million was from research grants and contracts, with an expenditure of £308 million.

Northumbria was named the Times Higher Education University of the Year for 2022. The university is ranked top 25 in the UK for the number of graduates entering professional employment, with nine out of ten graduates working or studying six months after graduation.