The BA (Hons) Business Management and Marketing Management programme at University of Chester is a comprehensive degree course designed to equip students with the skills and knowledge necessary to excel in diverse business environments and sectors. It integrates marketing and business principles, offering both a theoretical and practical approach to learning. The Business Management part of the programme provides students with an understanding of management concepts, theories, and models, detailing how these principles are applied to real-world business scenarios. Students can learn about business operations, human resources, finance, strategy and more. The Marketing Management component focuses on the role of marketing in business strategy. Students explore areas such as digital marketing, consumer behaviour, marketing communication and brand management. They will learn to analyse market trends, develop marketing strategies, and understand how businesses can leverage marketing concepts for growth and stability. The course aims to enhance students' analytical, strategic and communication skills, preparing them for a range of roles upon graduation. Students can expect to develop problem-solving skills, quantitative and qualitative analysis skills, and strategic thinking abilities, making them well-suited for careers in business and marketing management.

The University of Chester is a public university located in Chester, England. The university originated as the first purpose-built teacher training college in the UK. As a university, it now occupies five campus sites in and around Chester, one in Warrington, and a University Centre in Shrewsbury. It offers a range of foundation, undergraduate and postgraduate courses, as well as undertaking academic research. The university is a member of AACSB, the Association of Commonwealth Universities, the Cathedrals Group, the North West Universities Association and Universities UK. It holds the Silver Award in the Teaching Excellence Framework (TEF).The University of Chester is the fifth oldest higher education establishment in England, with only the universities of Oxford, Cambridge, Durham and London predating it.