The BA (Hons) Business with Marketing program at Robert Gordon University is an undergraduate program that aims to provide students with a comprehensive understanding of core business principles coupled with a detailed insight into the world of marketing. The course comprises study modules on topics such as Management, Business Law, Accounting, Market Research, Digital Marketing, and Consumer Behaviour. This program is designed to equip students with the skills and knowledge required to thrive in a global business environment and to undertake a variety of roles within the fields of business and marketing. The university offers full-time, part-time study modes, and placement opportunities to give students a real-world business experience. The degree also encourages entrepreneurship, strategic thinking, and decision-making skills.

Robert Gordon University (RGU) is a prominent higher education institution located in Aberdeen, Scotland. Established in 1992, RGU has quickly gained a reputation for excellence in teaching, research, and innovation. It is named after Robert Gordon, a 17th-century merchant who bequeathed his estate to create a "hospital" in Aberdeen, which eventually evolved into the modern-day university. RGU offers a diverse range of undergraduate and postgraduate programs across various disciplines, including business, engineering, health sciences, arts and social sciences, and computing. The university is known for its strong emphasis on employability, ensuring that graduates are well-prepared for the professional world. Many programs incorporate industry placements, allowing students to gain practical experience and make valuable connections within their chosen field. The campus is situated along the picturesque River Dee, providing a stimulating and conducive environment for learning. The university is equipped with state-of-the-art facilities, including modern lecture halls, well-stocked libraries, cutting-edge laboratories, and specialized spaces for creative endeavors. One of RGU's distinctive features is its commitment to research and innovation. The university is engaged in a wide range of research activities, collaborating with industry partners, government agencies, and other academic institutions. This contributes to advancements in fields such as health, engineering, business, and the social sciences. RGU is also known for its inclusive and diverse community. Students from various backgrounds and cultures come together to form a vibrant and dynamic learning environment. The university provides numerous support services, including academic advising, career counseling, and mental health resources, ensuring that students have the necessary tools to excel both academically and personally.