The BA (Hons) Digital Marketing (International Year One) program at Robert Gordon University is an undergraduate course designed to provide a comprehensive understanding of digital marketing strategies and techniques. Students are equipped with proficiency in areas like social media marketing, search engine optimization, content marketing, and marketing data analytics. It is uniquely structured with an ‘International Year One’ that focuses on providing international students an opportunity to understand and adapt to UK's academic methodologies, equipping them with foundational marketing theories before proceeding into advanced digital marketing concepts. It prepares students for successful careers in various industries by developing their creativity, analytical skills, and understanding of how businesses operate in a digital landscape.

The International College Robert Gordon University (ICRGU) is an esteemed institution dedicated to providing international students with a pathway to higher education and a gateway to academic excellence. Located in Aberdeen, Scotland, ICRGU is closely affiliated with Robert Gordon University (RGU), a renowned institution known for its commitment to innovation and industry-focused education.

ICRGU's primary mission is to prepare students from all around the world for successful entry into RGU's undergraduate and postgraduate programs. The college offers a range of preparatory courses, including foundation programs and English language courses, designed to equip students with the skills and knowledge necessary for success in their chosen fields of study.

What sets ICRGU apart is its strong emphasis on providing a supportive and inclusive learning environment. The college boasts a diverse student body, fostering a rich cultural exchange that enhances the overall educational experience. Students benefit from small class sizes, personalized attention from experienced instructors, and access to state-of-the-art facilities, including well-equipped classrooms and modern libraries.

Furthermore, ICRGU understands the importance of employability and career readiness. They collaborate closely with RGU to ensure that students receive guidance on career planning and internships, helping them build the skills and networks needed to excel in their future professions.

Aberdeen's vibrant and welcoming community adds to the appeal of studying at ICRGU, with students having the opportunity to explore the rich Scottish culture, picturesque landscapes, and numerous recreational activities in their free time.

In summary, the International College Robert Gordon University is a prestigious institution that serves as a stepping stone for international students seeking world-class education at Robert Gordon University. It combines academic rigor with a nurturing environment, fostering the growth and success of its students as they prepare for a bright future in their chosen fields of study.