The BA (Hons) Business and Marketing at Coventry University is a comprehensive program designed to instill a profound understanding of the business world while focusing on the vital role of marketing within it. This program aims to develop students' business acumen and marketing abilities to thrive in the modern global business environment. Students will delve into various aspects of business and marketing, including digital marketing, global business environment, customers, and marketing strategy. Key business principles such as finance, human resource management, and business decision-making are also covered to ensure graduates are well-rounded in all business aspects. The program offers a blend of academic learning and practical experience including real-world case studies, interactive seminars, and guest lectures from industry professionals, providing students a distinct approach to understand and apply marketing and business theories. Students undertaking this degree also have the opportunity to complete a professional placement year, to gain practical working experience and develop their skills in a real business environment. It’s designed to prepare graduates for a wide range of career opportunities, from digital marketing and sales to market research and public relations.

Coventry University is a dynamic and forward-thinking institution located in Coventry, England, with a rich history dating back to 1843. It has evolved into a modern, innovative university known for its commitment to excellence in teaching, research, and engagement with industry and society.

One of Coventry University's distinguishing features is its emphasis on employability and real-world application of knowledge. The university has strong links with businesses and industries, providing students with opportunities for internships, placements, and projects that enhance their skills and prepare them for the workforce. Its dedication to employability is reflected in its consistently high graduate employability rates.

In terms of academic offerings, Coventry University provides a diverse range of undergraduate, postgraduate, and research programs across various disciplines, including business, engineering, health sciences, humanities, and the arts. The university is known for its innovative approach to education, incorporating practical, hands-on learning experiences and cutting-edge research into its curriculum.

Coventry University is also recognized for its global outlook and commitment to internationalization. It has a diverse student body representing over 150 countries, fostering a multicultural and inclusive learning environment. The university collaborates with institutions worldwide and offers opportunities for international study exchanges and partnerships.

Furthermore, Coventry University is renowned for its modern facilities and campus infrastructure, which includes state-of-the-art laboratories, libraries, student accommodation, and recreational spaces. Its city-center location provides students with easy access to a vibrant urban environment, cultural attractions, and a range of amenities.

Overall, Coventry University stands out as a dynamic institution that prioritizes innovation, employability, diversity, and internationalization, providing students with a transformative educational experience that prepares them for success in an ever-changing global landscape.