The BA (Hons) Business and Marketing (4 Years with Placement) program at Coventry University is a comprehensive course offering a robust understanding of the dynamic and vital field of business combined with specialized knowledge in marketing. Spread over four years, this program includes a placement year, providing students with valuable real-world experience, improving their employability upon graduation. From gaining a solid foundation in areas such as finance, HR, economics, and operations to exploring various facets of marketing like digital marketing, consumer behavior, and marketing strategy, the curriculum is designed to have a practical focus. The placement year offers the chance to apply academic learning in a professional environment, with students having the opportunity to work in a variety of settings. The University's strong ties with renowned companies can contribute to varied and valuable placement opportunities. The course is aimed at developing students into creative, proactive professionals ready to thrive in today's ever-changing business landscape. After graduation, students typically go on to roles like Marketing Officer, Sales Manager, Digital Marketing Specialist, Advertising Coordinator, or start their own business. The program's professional focus, contemporary content, and placement experience combine to shape graduates adept at fulfilling the needs of modern businesses with innovative marketing strategies.

Coventry University is a dynamic and forward-thinking institution located in Coventry, England, with a rich history dating back to 1843. It has evolved into a modern, innovative university known for its commitment to excellence in teaching, research, and engagement with industry and society.

One of Coventry University's distinguishing features is its emphasis on employability and real-world application of knowledge. The university has strong links with businesses and industries, providing students with opportunities for internships, placements, and projects that enhance their skills and prepare them for the workforce. Its dedication to employability is reflected in its consistently high graduate employability rates.

In terms of academic offerings, Coventry University provides a diverse range of undergraduate, postgraduate, and research programs across various disciplines, including business, engineering, health sciences, humanities, and the arts. The university is known for its innovative approach to education, incorporating practical, hands-on learning experiences and cutting-edge research into its curriculum.

Coventry University is also recognized for its global outlook and commitment to internationalization. It has a diverse student body representing over 150 countries, fostering a multicultural and inclusive learning environment. The university collaborates with institutions worldwide and offers opportunities for international study exchanges and partnerships.

Furthermore, Coventry University is renowned for its modern facilities and campus infrastructure, which includes state-of-the-art laboratories, libraries, student accommodation, and recreational spaces. Its city-center location provides students with easy access to a vibrant urban environment, cultural attractions, and a range of amenities.

Overall, Coventry University stands out as a dynamic institution that prioritizes innovation, employability, diversity, and internationalization, providing students with a transformative educational experience that prepares them for success in an ever-changing global landscape.