Public Relations shapes our world. Organisations use PR to get noticed, to change opinions, and pass on vital information that helps us to make decisions about health, education and welfare. PR is a fast-growing discipline, employing 83,000 people in a £13bn industry offering a wide range of job opportunities.

MA teaches you how to construct an effective PR campaign, combining theory with the practical skills needed to communicate persuasively on behalf of businesses, charities, public bodies, community groups and activists.

Birmingham City University (BCU) is a public university located in Birmingham, England's second-largest city. Established as the Birmingham College of Art in 1843, the institution has undergone several changes in name and scope, eventually gaining university status in 1992 as the University of Central England. It adopted its current name, Birmingham City University, in 2007.

BCU serves a diverse student body, with approximately 24,000 students from various backgrounds and countries. It offers a broad range of undergraduate, postgraduate, and research programs across multiple disciplines. The university is organized into several faculties, including Business, Law and Social Sciences; Health, Education and Life Sciences; Computing, Engineering and the Built Environment; and Arts, Design and Media. Each faculty is subdivided into schools or departments that offer specialized courses and research opportunities.

One of BCU's distinguishing features is its focus on employability. It has strong ties with industries and offers numerous vocational courses alongside traditional academic programs. This focus on real-world application and skill development has made it a popular choice among students looking to enter the workforce immediately upon graduation. The university also invests in cutting-edge facilities, including laboratories, libraries, and creative studios, to ensure that students have access to the resources they need to succeed.

Birmingham City University has a reputation for research, particularly in areas such as healthcare, engineering, and social policy. It is also known for its contributions to the arts, boasting one of the oldest and most respected conservatoires in the UK. The university's central location in Birmingham gives students access to a wealth of cultural, social, and professional opportunities, enhancing their educational experience and preparing them for life after graduation.