Master of Science - MS in Consumer Psychology Anglia Ruskin University

The MSc Consumer Psychology program at Anglia Ruskin University is a one-year full-time course (or two years part-time) that explores the psychological attributes of consumers and their behavior. This program is essentially focused on understanding how human behavior impacts consumer activities. Students are equipped with skills and knowledge in areas such as perception and attitudes of consumers, decision making, consumer culture, branding, and consumer research methods. The course is taught through a blend of lectures, workshops, and seminars. It exposes students to real-world applications of consumer psychology by encouraging them to interact with practitioners, engage in live business projects and case studies. Furthermore, the course culminates in a major research project where students can apply their theoretical knowledge into practice. Graduates of this program often find career opportunities in business sectors like marketing, branding, customer service, and market research. The program typically attracts professionals working within these fields who seek further specialized training, as well as those with psychology and social sciences backgrounds who are intending to enter these career paths. In terms of entry requirements, candidates must usually have a first or second class honors degree from a UK university, or an equivalent degree from a recognized non-UK institution, in a relevant subject area.

nglia Ruskin University (ARU) is a prestigious educational institution with a rich history dating back to 1858. Based in the East of England, ARU has campuses in Cambridge, Chelmsford, Peterborough, and London, offering a diverse range of undergraduate and postgraduate courses. The university is recognized for its commitment to providing high-quality education and innovative teaching methods, ensuring students are well-prepared for their future careers. ARU prides itself on its vibrant and inclusive community, welcoming students from all over the world.

The university is home to various research institutes and centers, including the Veterans and Families Institute for Military Social Research and the Global Sustainability Institute. These centers contribute significantly to academic research and societal development. Additionally, ARU has strong links with industry professionals, providing students with valuable networking opportunities and real-world experiences. The university also offers various extracurricular activities, from sports clubs and societies to volunteer opportunities, ensuring students have a well-rounded university experience.