Bachelor of Science - BS in Business Management with Marketing - Dubai University of Birmingham, Dubai

Our BSc Business Management with Marketing programme has been developed with input from marketing firms such as Beiersdorf, Big Cat, Cogent Elliott, UBAglu and Unilever, with the aim of developing the next generation of marketing specialists. The BSc Business Management with Marketing programme aims to develop your intellectual, analytical and perceptual skills by providing you with a breadth of knowledge in marketing, along with building the transferable skills you need to be job ready and to be able to carry out strategic marketing in challenging new contexts. Close links with industry ensure maximum course relevance and give students the added benefit of being able to learn from current marketing practitioners. Your first year is a compulsory foundation year, introducing you to key areas in the study of business as well as focusing on principles of marketing. It introduces the key themes of management, marketing, entrepreneurship, economics, finance; law, purchasing, accounting, analytical techniques, and more generally, IT for business. In your second and final years you will have the ability to build your degree depending on your interests and career aspirations. We are constantly updating the range of modules on offer to reflect the ever-changing world of business. This ensures that your degree remains sufficiently generalist to give you a wide choice of career options on graduation. Being able to specialise in this area is important to me as I aspire to work in the marketing area of business in the future, therefore gaining this deeper knowledge of marketing satisfies both my hunger to explore the many aspects of marketing whilst continuing to develop my knowledge of business. Like all UAE Ministry of Education Higher Education Institutions, we run the compulsory modules listed below.

The University of Birmingham, a prestigious institution with a rich history dating back to 1900, has expanded its global presence with a campus in Dubai. Renowned for academic excellence and research contributions, the Dubai branch offers a diverse range of undergraduate and postgraduate programs across various disciplines. Emphasizing a commitment to fostering innovation and intellectual growth, the University of Birmingham Dubai provides students with a world-class education within the dynamic and cosmopolitan environment of the United Arab Emirates, contributing to the region's educational landscape and global knowledge exchange.