Marketing is the discipline of understanding how and why consumers buy products and services and using those insights to satisfy consumer wants and needs. Digital marketing is marketing for the modern connected consumer. It combines traditional marketing with the latest digital tools and media to help businesses reach, connect and promote their products to a wider audience, using strategies that inform, captivate and engage. Alongside their offline marketing activities, businesses and brands now recognise the value of having an active online presence. By 2020, it’s estimated that over 60% of all money spent on advertising in Ireland will be on digital advertising.

This programme, mixing business, marketing and creative subjects, offers you a thorough grounding in the knowledge and skills you need to to work in contemporary marketing.

Technological University Dublin (TU Dublin) is Ireland’s first Technological University, offering a unique range of programmes and disciplines, with pathways to graduation from foundation and apprenticeship to undergraduate and doctoral levels. TU Dublin is the University where the arts, business, sciences, engineering and technology converge, and its 28,500 students and researchers come from all over Ireland and from all parts of the globe. TU Dublin has well-developed campuses in Dublin City and in the two largest areas of population growth in the Greater Dublin Region – Blanchardstown and Tallaght. Now, a new campus is being developed on a spectacular 73-acre site at Grangegorman in central Dublin. This is the largest higher education development project in Europe. The campus will provide an exceptional learning environment that supports research, innovation, and the advancement of knowledge and will welcome more than 10,000 students in September 2020. A further 5,000 students will relocate to the campus by 2022.

With an international outlook, TU Dublin welcome students and staff from around the world while TU’s strong international partnerships provide opportunities for student and staff exchange programmes, major cross-collaboration research projects, and employment opportunities. TU Dublin is immensely proud of its network of 100,000+ TU Dublin graduates who are making their careers here in Ireland and in 70 countries worldwide.