e-Commerce is the buying and selling of goods and services online. This e-Commerce in Retailing programme responds to a changing retail landscape that is influenced by digital and social media. It was developed in the context of the impact on retailing of social, mobile, analytic and cloud (SMAC) technologies, the demand for graduates equipped to work in a connected, collaborative electronic retailing environment, and the need for retail graduates with advanced social media, platform, and design skills. There is a scarcity of retail/business graduates with advanced technological competences.

The programme addresses contemporary retail management needs that reflect the rapidly changing economic and technological environment. It aims to provide a broad technologically informed business education for future retail managers that reflects the changing needs of the sector.

Graduates who expect to find careers in these sectors will need to be competent in contemporary electronic business technologies. The curriculum reflects this by integrating modules on retailing, e-business and e-business applications, and addresses the market need for technologically literate retail managers for the dynamic retail environment of the 21st century.

Subjects covered include finance, marketing, economics, human resource management, entrepreneurial studies, retail management, retail analytics, retail marketing, international retailing, shopping-centre management, retail location, electronic retailing, internet technologies in retailing, electronic retailing infrastructure, database systems, mobile & social commerce, web analytics and strategic ICT & e-business.

On graduation, you may proceed to postgraduate studies leading to the award of MSc, MPhil or PhD at research institutes and universities worldwide.

Technological University Dublin (TU Dublin) is Ireland’s first Technological University, offering a unique range of programmes and disciplines, with pathways to graduation from foundation and apprenticeship to undergraduate and doctoral levels. TU Dublin is the University where the arts, business, sciences, engineering and technology converge, and its 28,500 students and researchers come from all over Ireland and from all parts of the globe. TU Dublin has well-developed campuses in Dublin City and in the two largest areas of population growth in the Greater Dublin Region – Blanchardstown and Tallaght. Now, a new campus is being developed on a spectacular 73-acre site at Grangegorman in central Dublin. This is the largest higher education development project in Europe. The campus will provide an exceptional learning environment that supports research, innovation, and the advancement of knowledge and will welcome more than 10,000 students in September 2020. A further 5,000 students will relocate to the campus by 2022.

With an international outlook, TU Dublin welcome students and staff from around the world while TU’s strong international partnerships provide opportunities for student and staff exchange programmes, major cross-collaboration research projects, and employment opportunities. TU Dublin is immensely proud of its network of 100,000+ TU Dublin graduates who are making their careers here in Ireland and in 70 countries worldwide.

Aungier Street campus is built on the site as the former Jacob’s factory a historical site in Dublin 2, within a short walking distance of St Stephens Green and is extremely accessible by public transport from both sides of the city.

The campus extends 25,833 sqm (278,064sq ft) in total and accommodates 5,000 students. The campus houses the largest business school in Ireland. The campus is close to the Green Luas line stop at St Stephen’s Green. A range of cross-city Dublin Bus routes stop outside the campus, including the 15, 16, 140, 83, 122, 68. In 2023 the activity on this campus is scheduled to move across the Liffey to our flagship campus at Grangegorman.