The Bachelor of Business Studies (BBS) Marketing program at Maynooth University is an undergraduate course that focuses on various aspects of marketing, including strategy, consumer behavior, digital marketing, and market research. Students gain a comprehensive understanding of the role and importance of marketing in today's global economy. Along with theoretical studies, the program also emphasizes practical skills where students are given an opportunity to apply their learning to real-life scenarios through case studies, marketing simulations, and projects. Critical thinking, problem-solving skills, and creativity are considerably encouraged to prepare students for versatile marketing careers. Furthermore, the program also allows students to take a year off for work experience or study abroad to gain international exposure.

Maynooth University, located in Maynooth, County Kildare, Ireland, is a prestigious and dynamic institution known for its commitment to academic excellence, research innovation, and a vibrant campus community. Established in 1997, it has quickly grown to become one of Ireland's leading universities.

Academically, Maynooth University offers a diverse range of undergraduate and postgraduate programs across various disciplines, including arts, humanities, social sciences, natural sciences, engineering, and business. The university is renowned for its emphasis on research-led teaching, fostering critical thinking and analytical skills among its students. The faculty comprises accomplished scholars and experts who contribute significantly to advancing knowledge in their respective fields.

The campus itself is a hub of intellectual and cultural activity. The modern facilities include state-of-the-art lecture halls, research centers, and laboratories, providing students with a stimulating learning environment. The Russell Library, an iconic building on campus, houses a wealth of historical manuscripts and rare books, adding to the academic richness of the university.

Maynooth University is committed to fostering a global perspective among its students. It actively participates in international collaborations and encourages students to engage in study abroad programs, ensuring they graduate with a broad worldview and an appreciation for diverse cultures.