Bachelor of Arts - BA in Business Administration and Management Wekerle Business School

The aim of the programme is to train professionals who will have acquired the necessary economic and business knowledge and skills as well as sales and marketing expertise to successfully work in the acquisition, sales and organization of both products and services, while always following market demand. In addition to being able to organise and manage the activities of small and medium- sized businesses graduates will be able to find employment at large international companies. By the end of the programme they will have acquired sufficient knowledge and skills necessary to create, direct, assess and evaluate all types of businesses and departments.

The graduate student of the course will be able to:

establish and run their own companies;

carry out and plan decision making processes and techniques of commercial activities;

understand the processes of consumer behaviour and consumer protection;

organise and manage the activities of small and medium-sized businesses;

acquire and/or sell various products and/or services;

perform in a team as well as individually;

understand financial planning;

cooperate with suppliers, partners, service providers as well as with other functional fields within an organisation.Graduates will be able to obtain jobs in leadership positions in small and medium-sized companies as well as in large multinational firms. Due to their up to date expertise acquired at WBS students will have excellent opportunities to reach their professional targets either here in Europe or back in their home countries

Wekerle Business School - as a prestigious educational institution - considers its mission to provide outstanding education within the Bologna system. Its aim is to create conditions for education that enhance the students’ academic and personal development by uniting high-level academic knowledge with practical education, based on corporate partnerships from outside the institution. In this global world, only by having a highly professional and open-minded education that incorporates a strong sense of ethics and responsibilities can one remain competitive. Wekerle Business School education while successfully integrating various cultures enables its students to rise to new challenges anywhere in the world, thus helping them to fulfil their true potential.

Wekerle Business School considers it a number one priority that the students and staff, regardless of age or background, ethnical or otherwise, are encouraged to embark upon a voyage of lifelong learning and self development through study, research and academic endeavour. This will lead to an improvement in the quality of life while contributing to the training of a more flexible and better prepared labour force. It is their firm conviction that the structure of their programmes should be practice-oriented, and based on work experience, as well as carefully designed case studies, that reflect market realities. This contributes to the development of their students’ problem-solving, communicational and presentational skills as well as heightening their preparedness for employment.

Through their contribution of services and active participation in the national scientific and academic life WBS enjoys the confidence and acknowledgement of the local society and wider public. Wekerle Business School consider this to be of the utmost importance and value it highly. Against this background the College will continue to be a positive cultural and intellectual force in the community at large.

Wekerle Business School are proud of their philosophy, in terms of educational policy, that conceives education as a complex service. The manifestation of their student-oriented approach can be experienced in a pleasant educational enriched environment with cutting-edge technology, and an outstanding while highly acknowledged teaching staff that uses up-to-date methodologies and quality course material.

The final aim of the school is to train future leaders while endowing them with the thirst for knowledge and inspiring them to strive for professional and human excellence.