As a manager of tomorrow, entrepreneurial thinking and action are your most valuable tools. A successfully completed program in business administration is your ticket to a career in the private sector. Graduates of this program enjoy the best job opportunities, thanks to the practical experience they gain early on. During your studies, you will forge close contacts with the industry and gain valuable project and work experience in your career. At UE, innovation, practical experience, and entrepreneurial spirit meet on an international level, and the program aims to ensure that you develop into a future-orientated manager in your desired industry.

The University of Europe for Applied Sciences (UE) is located in Iserlohn, Berlin, Hamburg, and the new UE Innovation Hub. It educates the designers and decision-makers of tomorrow in the fields of Business, Sports, Media and Event, and Art and Design. It came into existence in 2017 after the merge of BTK University of Art and Design and BiTS University of Business, Sports, Media, and Event.

The university promotes the future-oriented development of skills and interdisciplinary teaching formats in step with actual practice and according to the highest international standards. Through the interaction between creative, entrepreneurial, and digital thinking, as well as an international perspective, the various fields of study mutually enrich each other and offer new approaches in teaching and research tailored to the requirements of the job market.