As a user experience (UX) designer, your goal is to make interaction with technology more accessible, meaningful, and pleasant for human users. Alternatively, as a user interface (UI) designer, you create the systems and artifacts which facilitate this interaction by employing a combination of visual, oral, and haptic design solutions. UX/UI designers straddle the disciplines of cognitive sciences, market research, emerging technologies, and product development and design to create seamless experiences for mostly digital products, services, and processes. They are curious about human behavior and how design can improve the tech experience for customers in an ever more complex world.

The University of Europe for Applied Sciences (UE) is located in Iserlohn, Berlin, Hamburg, and the new UE Innovation Hub. It educates the designers and decision-makers of tomorrow in the fields of Business, Sports, Media and Event, and Art and Design. It came into existence in 2017 after the merge of BTK University of Art and Design and BiTS University of Business, Sports, Media, and Event.

The university promotes the future-oriented development of skills and interdisciplinary teaching formats in step with actual practice and according to the highest international standards. Through the interaction between creative, entrepreneurial, and digital thinking, as well as an international perspective, the various fields of study mutually enrich each other and offer new approaches in teaching and research tailored to the requirements of the job market.