Advancing digitalization worldwide makes data – next to people – a company's greatest asset. Properly captured and interpreted, they deliver valuable strategic insights and generate competitive advantages. Data and business analytics make it possible to drive innovation, marketing campaigns, competitive positions and become more efficient.

This program is aimed at managers who want to implement "Smart Data Projects" in their company and provides them with the techniques and tools to transform their company into a data-driven company.

As a data analyst, you control, analyze and interpret complex data sets that are relevant to your employer's business. You create reports for your target groups using specific reporting tools and make the data readable and understandable through data dashboards, charts and visualizations.

During your studies, you will work with the most important analysis models and tools for data analysis and visualization, including Python, SQL and R. You will receive operational skills for data modeling and creating data models. You will also deal with ethical and privacy issues. Data forms the basis for reacting to new trends and changes. With your help, strategic decisions for the company are derived from "your" data.

The Steinbeis School of Management and Innovation is a business school at Steinbeis University. The SMI is responsible for the content orientation of the degree programmes in accordance with the study and examination regulations and carries out the studies. Students receive their degrees from Steinbeis University Berlin.

Since 1998, Steinbeis University has been state-recognized as a private university. In the fields of Business & Economics, Leadership & Management as well as Technology & Engineering, they offer Bachelor's and Master's degree programs as well as research and doctoral programs. As different as the respective programs may be, they all essentially refer to the ideas and mindset of Ferdinand von Steinbeis – the inventor of dual training.

Steinbeis University is the largest private university in Germany. It is the subsidiary of the globally active Steinbeis Foundation, which stands for knowledge transfer and innovation at the interface between science and industry. And it is a pioneer, because it is here that transfer studies, a unique study model, were developed. Based on this study approach, SMI designed the MedienMBA in 1999, the first industry-specific MBA worldwide.

Studying at the Steinbeis School of Management and Innovation is the right step to expand your knowledge alongside your job.They are Germany's leading business school for management, innovation and leadership in competitive markets with high speed of change. They are part of Germany's largest private university, Steinbeis University. The industry- and position-related focus of our study programs is unique. In addition, we are characterized by the fact that our part-time studies are as transfer-oriented as possible. This means that the acquired knowledge is continuously applied in everyday professional life. Its transfer studies were the first of its kind in Germany.

Steinbeis SMI is essentially a management school. We train people to become business economists, managers, executives, specialists and entrepreneurs who are technically sound, methodically competent and future-oriented. They want to qualify executives, professionals and young talents for the challenges of the future. They offer part-time and career-integrated courses of study that develop personalities and enable the next career step. At the same time, thanks to the transfer-oriented model, we want to create the ability to change, innovative strength and competitiveness in companies. With smart, qualified and motivated minds, with intelligent study models, with innovative projects – with impact.

Participants have the opportunity to choose between a Bachelor's, Master's and MBA program. In cooperation with students, companies and the personal project coach at Steinbeis SMI, innovation and growth arise in the companies of our students.