The BA in International Business Administration with a focus on Business Psychology at the SRH Berlin Campus is a program that combines the core principles of global business with detailed insights into human behavior and organizational dynamics. Through a comprehensive curriculum, students learn the fundamentals of international business administration and dive deep into the principles of business psychology, which includes the study of human behaviour and cognitive processes within the business environment. The program offers an excellent opportunity to gain international exposure as part of the 'International Experience Track'. This involves a semester abroad, where the students can choose to study at one of the SRH's partner universities, offering an exceptional opportunity to acquire international experience, learn about different cultures, broaden their network and enhance their employability. One distinctive feature of this program is the TestAs waiver, which means that students do not need to pass the Test for Academic Studies (TestAs) for admission. However, applicants from China, Mongolia, and Vietnam must provide the Academic Evaluation Bureau (Akademische Prüfstelle, APS) certificate for admission. Typically, this program is best suited for students who are interested in gaining a comprehensive understanding of international business and enhancing their understanding of human behavior in a business context. It equips students with the knowledge and skills necessary to deal with challenges in various business sectors globally.

SRH Berlin University of Applied Sciences is a state-recognized, private university in Germany that is part of the SRH Holding, a non-profit organization. Established in 2002, the university has grown to become a renowned institution for higher education, offering a wide range of bachelor’s, master’s, and MBA programs in English and German across its campuses.

The university is particularly known for its strong focus on practical and applied learning, with curricula designed to meet the demands of the global job market. It emphasizes an interdisciplinary approach, integrating theory and practice, and encouraging students to develop both hard and soft skills. The courses are often project-based, involving real-life case studies and interactions with industry professionals, providing students with valuable hands-on experience.

SRH Berlin has a diverse international community, with students from over 85 countries, fostering a multicultural and inclusive learning environment. This diversity is also reflected in its faculty, consisting of experienced academics and professionals from various industries, bringing a wealth of knowledge and real-world expertise to the classroom.

The university has several campuses located in Berlin and Dresden, each offering unique specializations and facilities. These campuses are equipped with modern amenities and are situated in vibrant urban areas, providing students with a dynamic and stimulating environment for their studies.

In addition to academic excellence, SRH Berlin is committed to sustainable development and social responsibility. It encourages students to engage in various initiatives and projects that contribute to societal and environmental well-being. The university also offers extensive support services, including career counseling, language courses, and assistance with internships and job placements, ensuring that students are well-prepared for their future careers.

SRH Berlin University of Applied Sciences stands out for its innovative teaching methods, international orientation, and strong industry connections, making it an attractive destination for students seeking a comprehensive and practical education in Germany.