This exciting Master of Business Management program, specialized in Digital Marketing & Communication challenges students to study at a high academic standard, combining case studies and research. The specialization in Digital Marketing & Communication specifically looks at the impact of the fast changing ‘connected’ world of internet use, smart phones, apps, and social media; and brings together up-to-date marketing communication, understanding digital media, and the implementation of big data analytics. Many companies and organisations have completely changed their approach to advertising, and adapted their marketing strategies – not only to these new ways of communicating with customers and stakeholders, but also with the actual method and perception of marketing & communication in a digital age. Internet and the many and various types of social media have created an unprecedented way in which people connect businesses to customers, business to business, and also people who would not normally meet. This environment provides business students enormous potential for learning and developing themselves within the realm of Digital Marketing & Communication.

Together with Wittenborg University of Applied Sciences, New European College offers one of the most modern and forward-thinking approaches to business education in Germany, with Bachelor, Master, and MBA programs entirely taught in English.

More than 180 students from more than 43 nationalities study at New European College. The academic combination of a research-based approach to education, real-world mandatory project weeks, and continuous evaluation ensures that students achieve the highest level of sustainable employability in the 21st-century business world.

The College combines the virtues of the Dutch's contemporary and practical approach to business education with the modern American model of small classes and real-world academics. It stands out in the sea of formulaic business schools.

By unleashing the students' individual strengths, the College prepares them to outperform in the business world. Behind each student is a team of faculty and academic staff championing their success. Its faculty is our most valued asset, and all team members at New European College are invested in the students' professional development.