The Bachelor of International Business Administration (BBA) with a concentration in Marketing & Communication at New European College in Germany is a three-year business administration program that equips students with a comprehensive understanding of the basics of international business, marketing, and communication. Students can pursue this program without TestAS and APS thanks to the waiver. The program focuses on preparing graduates for international business by equipping them with critical thinking skills, problem-solving capabilities, leadership ability and a global mindset. The specialized Marketing & Communication component of the program provides an in-depth look into brand management, media planning, marketing research, consumer behavior, digital marketing, and communication strategies. This program enables students to understand strategic marketing and communication in the digital age, while also teaching them about the financial side of business as well as basics of management and economics. Taught in English, the program is designed to produce globally-minded leaders ready to excel in the field of international business and marketing.

entrepreneurship, and leadership skills. NEC partners with Wittenborg University of Applied Sciences, a Dutch institution accredited by the Netherlands and internationally recognized, to offer bachelor's, master's, and MBA programs.

The college provides an English-language curriculum tailored to international students seeking high-quality business education in Germany. Programs include specializations in fields such as finance, marketing, entrepreneurship, and digital business. NEC follows a student-centered approach, offering small class sizes, personalized mentorship, and a strong emphasis on real-world applications through case studies, projects, and internships.

One of NEC’s key advantages is its location in Munich, a major European business hub known for its strong economy, multinational corporations, and start-up ecosystem. This setting provides students with valuable networking opportunities, company visits, and access to career development services that enhance their employability.

The institution is also known for its supportive learning environment, with a strong focus on developing critical thinking, intercultural communication, and professional skills. International students benefit from Germany’s post-study work opportunities and its reputation as a leading destination for business education.