Macromedia University of Applied Science offers a BA in Business Management program. The program is designed to equip students with comprehensive knowledge enabling them to understand business processes on an international scale, to engage in interdisciplinary analysis and to apply innovative solutions in professional practice. They learn business foundations, economics, law, and languages, besides specializing in areas such as Financial Management, Human Resources, Digital Business, International Management or Marketing. A noteworthy feature about this course at Macromedia is that it offers a TestAS waiver. TestAS is a standardised exam designed for foreign students to evaluate their eligibility and aptitude for certain courses in Germany. A waiver means the students are not required to sit for this exam for admission into their Business Management program. However, APS is required for entry into this program. The APS certification verifies that the student's academic credentials are genuine and meet the standards of the Chinese Department of Education. It's an important requirement especially for Chinese students who apply to study in Germany. Overall, the BA in Business Management at Macromedia creates graduates who are globally minded, creative, and effective in various corporate settings, and it's tailored to comply with international standard.

Macromedia University of Applied Sciences is a private university in Germany specializing in media, management, and creative industries. Established in 2006, it has grown into one of the leading institutions for media and business education in the country. The university has multiple campuses in major German cities, including Munich, Berlin, Cologne, Hamburg, Stuttgart, and Frankfurt, providing students with access to key industry hubs.

Macromedia University offers bachelor's and master's programs in various fields such as media management, communication, design, business administration, and digital technologies. The curriculum emphasizes practical learning, combining academic theory with hands-on projects, industry collaborations, and internships. Many programs are taught in English, attracting international students from diverse backgrounds.

The university is known for its strong ties to global media and business industries. Students benefit from partnerships with companies like Sony, BMW, and Adobe, gaining real-world experience and networking opportunities. Additionally, Macromedia University collaborates with international institutions, allowing students to participate in exchange programs and global study projects.

A key aspect of Macromedia’s teaching approach is its project-based learning model, where students work on real business cases, creative productions, and technological innovations. This method prepares graduates for careers in media, marketing, management, and digital transformation roles.

With a focus on innovation and digitalization, Macromedia University equips students with skills relevant to the evolving job market, making it a preferred choice for those seeking a dynamic education in media and business fields.