The MSc Digital Marketing course is designed to provide students with a critical understanding and specialist knowledge of digital marketing, therefore enhancing their career potential in this ever-expanding field.

In today’s technologically advanced business world, digital techniques are an integral part of every organisation’s marketing strategy. This course will provide you with the necessary skills to effectively develop digital marketing strategies and put them to use. It will cover a range of key areas including fundamentals of the digital business environment, data-driven decision making and leading marketing strategies in today’s business world.

Throughout the course we will link theory with practice and apply your knowledge to real-life situations, ensuring you are workplace ready for this rapidly developing sector. Students additionally have the chance to work with professional bodies and employers, as well as undertaking entrepreneurial activities, to further strengthen employability following graduation.

Salesforce Trailhead and Amazon Web Services (AWS) Educate content is integrated throughout this programme, giving students the access to the best tools and resources they can use throughout their studies and in their future careers.

Since its foundation in 1999, GISMA Business School has paved the way for talented and qualified people to enter the international business world. Equipped with an interdisciplinary foundation and digital literacy, our graduates are able to pinpoint problem situations in companies of all sizes, start-ups or other organisations, and develop innovative solutions with commitment, motivation and creativity. With our goals in mind, we continue to expand and support students from all over the world to find their dream job and be successful.

As a state-recognised university, GISMA Business School awards its own Bachelor's and Master's degrees. In addition, we enjoy the trust of some of the best universities in Europe to offer their degree programmes through GISMA.

Our Mission

GISMA educates individuals to become highly sought-after, leading members of the global business community. GISMA offers both traditional physical and modern virtual learning spaces that enable the acquisition of future-oriented competencies through state-of-the-art technology, an innovative and creative learning environment, and highly qualified staff. GISMA stands for practical and inspiring management education, where students learn from research-strong professors as well as top executives and founders. GISMA cooperates with a network of globally active organisations from business and education. It supports business and society by preparing students for management practice in a world characterised by permanent change, uncertainty, complexity and ambiguity. GISMA offers a learning environment characterised by a high degree of internationality.