The MBA in Strategy & Business Innovation, with a specific focus on Wine Business Management, at IDRAC Business School in France is a unique educational experience aimed at students looking to develop professional competencies within the global wine industry. The program combines rigorous academic instruction with direct, hands-on industry involvement, creating a comprehensive, immersive experience for students. The program is structured to provide a deep understanding of business strategy and innovation within the context of wine business management. Courses include general business topics such as finance, marketing, and entrepreneurship, as well as specialized modules focused on wine production, distribution, branding, and global wine market trends. The faculty, comprised of experienced academics and industry professionals, equip the students with the necessary skills and knowledge that allow them to devise creative solutions to emerging challenges in the wine industry. Students are also given the opportunity to gain practical experiences through internships, consulting projects, and excursions to vineyards and wineries both domestically and internationally. The program's curriculum is designed in such a way to keep pace with the dynamic nature of the global wine industry. Beyond the classroom, the program provides extensive networking opportunities, with direct access to leading players in the wine business, including producers, distributors, marketers, and other relevant industry practitioners. Upon graduation, students are well-prepared to take on leadership roles within the wine industry, in functions such as product management, branding, sales and marketing, supply chain management, or strategic consulting. The MBA in Strategy & Business Innovation with Wine Business Management is therefore an ideal choice for those passionate about wine and looking to fully comprehend the business side of this dynamic, global industry.

IDRAC (Institut de Recherche et d'Action Commerciale) was created in Paris in 1965 by Jean TRANCART (work psychologist) and Guy FREUDET (business executive) with the central objective of offering young high school graduates operational training in commercial professions on an educational model different from traditional training models. The two innovative principles introduced during its creation, school/company alternation and personalized educational monitoring , are still the hallmarks of the school's culture, to which were added the creation of a research team in 2008 and then the academic recognition of its programs (5-year visa for the Grande Ecole Program in 2009, 3-year visa for the Bachelor in Marketing & Business in 2010, master's degree in 2016).

Favoring regional locations, IDRAC Business School was successively established in Montpellier (1975), Lyon (1984), Nice (1986), before expanding to Nantes (2003), Toulouse (2004) and Grenoble (2005). ) and finally, more recently in Bordeaux (2012).