The Master of Business Administration (MBA) in Strategy and Business Innovation Major International Business Development Direct Program at IDRAC Business School, France, is a prestigious and comprehensive educational program specially designed for individuals who aspire to be future business leaders and strategists. The curriculum aims to provide students with an in-depth understanding of the complexities of the global business environment. The course dives into the realm of international business, focusing on strategic management, innovation, and business development. It is a two-year program that equips students with a robust understanding of how to strategize and innovate within business operations, adopting a cross-cultural and multinational perspective. The first year is comprehensively dedicated to enhancing core management skills, providing students with a strong general knowledge base in business strategy, marketing, finance, and human resources. Throughout the second year, students delve deeper into the intricacies of international business, exploring topics like international negotiations, supply chain management, business model innovation, project management, and entrepreneurship in different cultural contexts. The program also emphasizes practical experience through internships, company visits, case studies, and projects, ensuring students gain practical understanding and hands-on experience, not just theoretical knowledge. Moreover, students will engage in an array of seminars, workshops, conferences, and are encouraged to participate in local and international business competitions, thus offering exposure to real-world business scenarios. Additionally, the MBA at IDRAC Business School acknowledges the importance of soft skills, like leadership, empathy, and adaptability in today's volatile and uncertain business landscape. Therefore, significant emphasis is placed on the development of these essential skills. In conclusion, the MBA in Strategy and Business Innovation Major International Business Development Program at IDRAC Business School is a holistic program, meticulously designed to build future business leaders. It offers a blend of theoretical knowledge and practical experience for a well-balanced business education.

IDRAC (Institut de Recherche et d'Action Commerciale) was created in Paris in 1965 by Jean TRANCART (work psychologist) and Guy FREUDET (business executive) with the central objective of offering young high school graduates operational training in commercial professions on an educational model different from traditional training models. The two innovative principles introduced during its creation, school/company alternation and personalized educational monitoring , are still the hallmarks of the school's culture, to which were added the creation of a research team in 2008 and then the academic recognition of its programs (5-year visa for the Grande Ecole Program in 2009, 3-year visa for the Bachelor in Marketing & Business in 2010, master's degree in 2016).

Favoring regional locations, IDRAC Business School was successively established in Montpellier (1975), Lyon (1984), Nice (1986), before expanding to Nantes (2003), Toulouse (2004) and Grenoble (2005). ) and finally, more recently in Bordeaux (2012).