The MBA in International Business Development (Direct Program) at IDRAC Business School in France aims to provide students with the necessary knowledge and experience to excel in international business settings. This highly specialized program is designed to encourage students to develop strategic management and leadership skills, and understand the complexities and dynamics of international business. The program's unique curriculum focuses on the major areas of international business, including global marketing, international finance, and business development. Each module is designed to cultivate global managerial competencies and prepare students for leadership roles in diverse global environments. The program emphasizes a practical approach to learning. Students will be exposed to real-world business scenarios through case studies, role plays, and internships, enabling them to apply the theories and concepts learned in the classroom to real business situations. It equips students with the skills needed to make sound decisions that will benefit business operations in a global context. It covers key areas such as international trade laws, global economic development trends, and supply chain management from an international perspective. Another key feature of the program is its multicultural perspective. Students not only learn about international business practices, but also gain insights into different cultures. This broadens their worldview, which can be a significant asset in international business scenarios. Finally, the International Business Development program at IDRAC features a robust networking element. Students get the opportunity to interact with experienced business leaders and professional peers through classes, seminars, workshops, and business events, expanding their professional network and gaining valuable industry insights. Overall, an MBA in International Business Development from IDRAC Business School provides an enriching experience that fosters students' growth as versatile and dynamic business leaders who are ready to succeed in the global marketplace.

IDRAC (Institut de Recherche et d'Action Commerciale) was created in Paris in 1965 by Jean TRANCART (work psychologist) and Guy FREUDET (business executive) with the central objective of offering young high school graduates operational training in commercial professions on an educational model different from traditional training models. The two innovative principles introduced during its creation, school/company alternation and personalized educational monitoring , are still the hallmarks of the school's culture, to which were added the creation of a research team in 2008 and then the academic recognition of its programs (5-year visa for the Grande Ecole Program in 2009, 3-year visa for the Bachelor in Marketing & Business in 2010, master's degree in 2016).

Favoring regional locations, IDRAC Business School was successively established in Montpellier (1975), Lyon (1984), Nice (1986), before expanding to Nantes (2003), Toulouse (2004) and Grenoble (2005). ) and finally, more recently in Bordeaux (2012).