The Bachelor in Marketing and Business is a direct program offered by IDRAC Business School in France. This program is designed to equip students with the essential skills and knowledge required for a successful career in the fields of marketing and business. Classes are conducted in a hands-on, interactive style to encourage practical application of theory. The program's interdisciplinary approach integrates the fundamentals of effective marketing strategies with key business practices. Throughout the course of the program, students will touch base on various aspects of marketing including brand management, consumer behaviour, digital marketing, market research, and more. On the business end of the scale, students will explore business law, economics, and international business. This program not only cultivates an in-depth understanding of marketing and its relationship with business operations, but also aims at developing students' creativity, critical thinking, and decision-making abilities. The study curriculum is richly international, focusing on the increasingly global nature of business and marketing. The direct program structure gives hands-on experience to students along with academic learning, preparing them for the professional world. At IDRAC, the staff comprises experienced marketing professionals and seasoned academics who offer ongoing support to encourage student progress. Students also have the opportunity to participate in real-world professional experiences through internships, giving them invaluable insights into the working world of marketing and business. The Bachelor in Marketing and Business degree from IDRAC Business School provides a strong foundation for a career in marketing, business, or related fields, equipping students with the confidence and skills to negotiate and thrive in the complex and competitive world of business. Graduates would be ideally positioned to pursue roles ranging from business development manager to marketing executive, across a range of sectors and industries, both domestically and internationally.

IDRAC (Institut de Recherche et d'Action Commerciale) was created in Paris in 1965 by Jean TRANCART (work psychologist) and Guy FREUDET (business executive) with the central objective of offering young high school graduates operational training in commercial professions on an educational model different from traditional training models. The two innovative principles introduced during its creation, school/company alternation and personalized educational monitoring , are still the hallmarks of the school's culture, to which were added the creation of a research team in 2008 and then the academic recognition of its programs (5-year visa for the Grande Ecole Program in 2009, 3-year visa for the Bachelor in Marketing & Business in 2010, master's degree in 2016).

Favoring regional locations, IDRAC Business School was successively established in Montpellier (1975), Lyon (1984), Nice (1986), before expanding to Nantes (2003), Toulouse (2004) and Grenoble (2005). ) and finally, more recently in Bordeaux (2012).