The Grande Ecole Program - Bachelor in Marketing and Business (Year 3 Entry) at IDRAC Business School, France, is a 3-year program that prepares students for managerial and entrepreneurial roles by developing their aptitude for innovation and international mobility. This year 3 entry means that students should already have two years of higher education. The curriculum is designed to ensure students acquire comprehensive knowledge of various business disciplines. It covers core areas such as strategic marketing, international sales, business strategy, and financial management. Furthermore, it offers a solid foundation in digital marketing, data analytics, consumer behavior, and brand management strategies that are vital in today's rapidly changing business environment. One of the distinctive elements of this program is its focus on experiential learning. Students frequently engage in real-life projects, case studies, and internships to complement their theoretical learning. This approach fosters critical thinking, decision-making skills, and readiness to face real-world business challenges. International exposure is another hallmark of the program. IDRAC's strong international network allows students to experience foreign work environments through interna broadband exchanges and internships. Also, the program is taught entirely in English, thus fostering a global mindset and enhancing employability in the international market. An emphasis on career development and employability runs throughout the program. Besides studying, IDRAC helps students to plan their career path, offering a dedicated career services team that assists students in internships and employment opportunities. Upon graduation, the students of the Grande Ecole Program - Bachelor in Marketing and Business would have developed the necessary skills and competencies to excel in diverse business roles and to add value to a wide variety of industries, particularly in sectors linked with marketing and international business.

IDRAC (Institut de Recherche et d'Action Commerciale) was created in Paris in 1965 by Jean TRANCART (work psychologist) and Guy FREUDET (business executive) with the central objective of offering young high school graduates operational training in commercial professions on an educational model different from traditional training models. The two innovative principles introduced during its creation, school/company alternation and personalized educational monitoring , are still the hallmarks of the school's culture, to which were added the creation of a research team in 2008 and then the academic recognition of its programs (5-year visa for the Grande Ecole Program in 2009, 3-year visa for the Bachelor in Marketing & Business in 2010, master's degree in 2016).

Favoring regional locations, IDRAC Business School was successively established in Montpellier (1975), Lyon (1984), Nice (1986), before expanding to Nantes (2003), Toulouse (2004) and Grenoble (2005). ) and finally, more recently in Bordeaux (2012).