The third-year entry to the Bachelor in Marketing and Business Development at IDRAC Business School, France, is designed for students who already have an undergraduate background but are seeking a more specialized understanding of the global business environment. This program provides them with a deeper grasp of contemporary marketing practices, business strategies, and development methodologies employed in a variety of industries across the globe. Aimed at cultivating the next generation of international business leaders, this program combines rigorous academic instruction with practical, hands-on experience. It underscores the necessity of innovative marketing and strategic business planning, which are vital to recognizing and seizing opportunities in a quickly-changing global marketplace. Courses cover strategic marketing, consumer behavior, market research, digital marketing, international business, sales strategy and techniques, project management, and entrepreneurship. Students also complete a required period of professional immersion, either through an internship or a work-study contract. This real-life business experience gives students the opportunity to apply their learned skills and knowledge to genuine business scenarios, develop professional networks, and gain a solid understanding of day-to-day operations within a business setting. The deliverance of the program is bilingual, encouraging students to master an essential skill for the global business field - English. This also gives the students a competitive edge in an increasingly globalized world. Upon graduation from the program, students are awarded a Level 6 RNCP certificate recognized by the state. They will leave with well-honed business acumen, technical skills, an expansive collaborative network, and the competitive edge required to succeed in the realm of marketing and business development.

IDRAC (Institut de Recherche et d'Action Commerciale) was created in Paris in 1965 by Jean TRANCART (work psychologist) and Guy FREUDET (business executive) with the central objective of offering young high school graduates operational training in commercial professions on an educational model different from traditional training models. The two innovative principles introduced during its creation, school/company alternation and personalized educational monitoring , are still the hallmarks of the school's culture, to which were added the creation of a research team in 2008 and then the academic recognition of its programs (5-year visa for the Grande Ecole Program in 2009, 3-year visa for the Bachelor in Marketing & Business in 2010, master's degree in 2016).

Favoring regional locations, IDRAC Business School was successively established in Montpellier (1975), Lyon (1984), Nice (1986), before expanding to Nantes (2003), Toulouse (2004) and Grenoble (2005). ) and finally, more recently in Bordeaux (2012).