The MSc Artificial Intelligence for Marketing Strategy program at EM Normandie is a specialized innovative program designed to equip students with in-depth knowledge and skills in using artificial intelligence (AI) in implementing effective marketing strategies. This rigorous program blends theoretical learning with practical application, underlining the importance of AI in transforming and revolutionizing the marketing landscape. Central themes of the program include machine learning, data analysis, natural language processing, predictive marketing, and customer relationship management. It fosters an understanding of AI technologies, tools and techniques applied in marketing, exploring how AI can enhance market knowledge, customer experience, and marketing decision-making processes. The MSc AI for Marketing Strategy prepares students to analyze and interpret complex data sets, predict consumer behavior, personalize customer experiences, and make data-driven decisions enhancing marketing performance. Taught by an experienced faculty who are experts in the field, this program ensures that the students can translate their academic learning into real-world marketing strategies. Additionally, the program gives students an international learning experience, with the course content designed to have global relevance. This, coupled with the potential for internships, helps students understand global marketing dynamics and build an international network. This full-time program lasts for 12 months, including a four-to-six-month internship that allows students to gain professional experience, understand marketing challenges, and expand their learning beyond classroom boundaries. Graduates of the MSc AI for Marketing Strategy program are expected to embark on careers as AI specialists, data analysts, digital marketing managers, and marketing intelligence analysts, among other roles, in industries where AI is a key enabler of marketing success. Therefore, the program moulds students into competent professionals capable of leading and driving AI-enabled marketing strategies in any organization.

EM Normandie is a prestigious business school with a rich history dating back to its founding in 1871 in Le Havre, France. The school has since expanded its presence with campuses in Paris, Oxford, and Dublin, showcasing its commitment to international education and global outreach.

At its core, EM Normandie focuses on providing a comprehensive business education that combines theoretical knowledge with practical application. The school offers a variety of programs, including undergraduate, postgraduate, and executive education, catering to a diverse range of students and professionals. Among its most notable programs is the Master in Management, which is recognized for its rigorous curriculum and its ability to prepare students for leadership roles in the global business environment.

EM Normandie is distinguished by its strong international orientation. The school has established partnerships with numerous universities and business schools around the world, facilitating student exchanges and fostering a multicultural learning environment. This international focus is further reflected in its diverse student body, which includes individuals from various countries, enhancing the cultural richness and learning experience.

The school places a significant emphasis on innovation and entrepreneurship. It encourages students to develop entrepreneurial skills and supports them in launching their own ventures. This is complemented by the school's commitment to research, with faculty members actively engaged in producing insights in various areas of business and management.

EM Normandie's approach to education is student-centered, focusing on personal and professional development. It offers a range of extracurricular activities, including clubs, sports, and cultural events, which contribute to a well-rounded educational experience. The school's alumni network is vast and active, providing students and graduates with valuable connections and opportunities in the business world.

Overall, EM Normandie stands as a dynamic and forward-thinking institution, continually adapting to the changing landscape of global business education and preparing its students to excel in the increasingly interconnected and competitive world of business.