The Bachelor of Arts in Media & Communications program at the University of the Fraser Valley is an academic program designed to teach students how to effectively and appropriately interact with different forms of media. The program focuses on the interdisciplinary study of communication and its functions in both social and professional settings. Students learn how to communicate and express their ideas effectively across different platforms - be it traditional journalism, social media, or corporate communications. This program blends theoretical knowledge with practical application, allowing students to understand the impact of media on society and how to creatively and effectively use different media tools. Furthermore, this course of study provides students with critical thinking skills and an understanding of research methodologies, making them capable of dealing with media-related issues as professionals in their future careers. Please note that specifics of the program may vary depending on the university's course regulations or changes in syllabi.

The University of the Fraser Valley (UFV) is a comprehensive public institution located in the scenic Fraser Valley of British Columbia, Canada. Established in 1974 as Fraser Valley College, it was upgraded to a university college in 1988 before gaining full university status in 2008. With its main campus in Abbotsford and additional campuses in Chilliwack, Mission, and Hope, UFV serves a rapidly growing region offering both urban amenities and picturesque landscapes.

UFV provides a wide array of programs, from certificates and diplomas to bachelor's and master's degrees, accommodating over 15,000 students annually. The institution is committed to fostering an inclusive and student-centered environment. The university emphasizes experiential learning and hands-on experiences, with numerous co-op, practicum, and research opportunities available to students across disciplines. With its focus on community engagement and Indigenous education, UFV plays a significant role in enriching the cultural, social, and economic fabric of the Fraser Valley and beyond.

The university boasts a diverse student body, inclusive of international students from various countries, contributing to its multicultural environment. Recognized for its dedication to academic excellence and community involvement, UFV has established strong partnerships with local industries, NGOs, and governmental bodies, ensuring its programs remain relevant to the evolving needs of the community and the wider world.