The Master of Arts in Digital Media and Global Communications program at the University of Niagara Falls Canada is a professionally oriented degree program tailored to prepare graduates for careers in the dynamic world of digital media. This 45-credit program, which can be completed in five instructional terms over 18 months, offers a solid foundation in intercultural storytelling across multiple platforms, including marketing, public relations, advertising, social media, gaming, eSports, entertainment and education. Designed with flexibility in mind, the curriculum focuses on ideation, creativity and design for digital media, preparing graduates for roles such as digital marketing strategists, social media specialists, public relations and advertising executives, intercultural communications specialists and various producer, designer, manager, technical artist and entrepreneur positions. Graduates of the Master of Arts in Digital Media and Global Communications program will be prepared for a variety of careers in digital media industries, including: These roles are in high demand in the global labour market and offer promising career prospects in various industries such as art, design, business and engineering. The digital media industry offers promising career prospects, with the World Economic Forum’s 2020 Future of Jobs Survey identifying digital marketing and strategy specialists among the top jobs in increasing demand. The shift to e-commerce, online marketing and digital transformation has accelerated in the recent years, further boosting opportunities for graduates. In Canada, the digital media sector is experiencing rapid growth, with thousands of companies employing thousands of individuals and consistently seeking new talent from post-secondary institutions. This institution (University of Niagara Falls Canada) has been granted a consent by the Minister of Colleges and Universities to offer this program for a five-year term starting October 14, 2022. Prospective students are responsible for satisfying themselves that the program and the degree will be appropriate to their needs (e.g., acceptable to potential employers, professional licensing bodies or other educational institutions.

The University of Niagara Falls could be a unique academic establishment nestled in the vicinity of one of the world's most renowned natural wonders, Niagara Falls. Situated on the border of the United States and Canada, this university would likely draw inspiration from the grandeur and diversity of its surroundings.

Academically, the university might specialize in fields such as environmental sciences, sustainable tourism, hydrology, and hospitality management. Given its proximity to the falls, research initiatives could focus on water conservation, renewable energy, and ecological preservation. Interdisciplinary studies that blend natural sciences with social sciences could be a hallmark of its academic programs.

The campus itself could be designed to harmonize with the natural landscape, featuring sustainable architecture and landscaping techniques. The university might prioritize eco-friendly practices, aiming to be a model of environmental stewardship.