The Honours Bachelor of Business Administration program offers students a comprehensive understanding of business fundamentals, digital commerce, finance, accounting, human resources and marketing in the digital economy. Graduates from the BBA in Digital Economy and Digital Marketing program can find potential careers in fintech, digital transformation, digital marketing and social media. Potential career opportunities include: The 2020 Future of Jobs Survey by the World Economic Forum predicts the growing demand for specialists in big data analysis, digital marketing, business development, digital transformation, and other emerging technologies. Employment and Social Development Canada (ESDC) tracks 33 occupational classifications, reporting 2.6 million Canadians working in these positions in 2018. Before COVID-19, ESDC projected 1.1 million employment openings by 2028, mainly due to retirements (58%), with IT, HR, finance and marketing roles having the most opportunities. This highest growth was predicted in senior management, information security, finance and consulting roles. The pandemic has accelerated the shift to e-commerce, digital business strategists and digital transformation, leading to more opportunities for graduates of this program. This institution (University of Niagara Falls Canada) has been granted a consent by the Minister of Colleges and Universities to offer this program for a seven-year term starting October 14, 2022. Prospective students are responsible for satisfying themselves that the program and the degree will be appropriate to their needs (e.g., acceptable to potential employers, professional licensing bodies or other educational institutions.

The University of Niagara Falls could be a unique academic establishment nestled in the vicinity of one of the world's most renowned natural wonders, Niagara Falls. Situated on the border of the United States and Canada, this university would likely draw inspiration from the grandeur and diversity of its surroundings.

Academically, the university might specialize in fields such as environmental sciences, sustainable tourism, hydrology, and hospitality management. Given its proximity to the falls, research initiatives could focus on water conservation, renewable energy, and ecological preservation. Interdisciplinary studies that blend natural sciences with social sciences could be a hallmark of its academic programs.

The campus itself could be designed to harmonize with the natural landscape, featuring sustainable architecture and landscaping techniques. The university might prioritize eco-friendly practices, aiming to be a model of environmental stewardship.