The Bachelor of Business Administration - Marketing program at Southern Alberta Institute of Technology (SAIT) is a comprehensive program designed to help students become knowledgeable marketing professionals. The program focuses on developing the key skills required in the marketing industry, including strategic planning, brand management, advertising, consumer behavior, and market research. Students are equipped with the required theoretical knowledge and practical marketing capabilities to meet the demands of today's fast-paced business environment. The curriculum incorporates the latest industry trends and technologies, providing students with a real-world perspective of marketing. Successful completion of the program will give students the credentials and expertise needed to excel in various marketing roles in a broad range of business settings.

The Southern Alberta Institute of Technology (SAIT) is a leading polytechnic institution located in Calgary, Alberta, Canada. Founded in 1916, SAIT has a rich history of over a century in providing top-notch education and practical training in various disciplines. Distinguished by its hands-on learning approach, it ensures that students gain real-world experience that is both relevant and valuable.

SAIT offers a diverse range of diploma, certificate, degree, and applied degree programs across a myriad of disciplines including business, engineering, health, information technology, and trades. These programs are designed to meet the ever-evolving needs of industry, ensuring that graduates are equipped with skills that make them readily employable.

The campus, situated in the heart of Calgary, boasts state-of-the-art facilities, labs, and training equipment, which further reinforces SAIT’s commitment to practical education. The institution's emphasis on collaboration with industries ensures its curriculum remains current and directly aligned with the demands of the job market.

A pivotal aspect of SAIT’s culture is its dedication to research and innovation. Through various centers and institutes, students and staff work on projects that not only enhance learning experiences but also contribute significantly to community and industry advancements.

In addition to its educational achievements, SAIT is also known for its commitment to fostering a vibrant community. With an array of student clubs, events, and recreational activities, the institution ensures a holistic development of its students, making their time at SAIT both academically rewarding and personally enriching.