The Advanced Diploma in Business Administration - Marketing program at Seneca is designed to equip students with an in-depth understanding of the vital business disciplines. Special emphasis is on Marketing - understanding the needs of customers, developing products or services to meet these needs, setting strategies to compete effectively, branding, and advertising. This three-year program offers a blend of practical and theoretical education, allowing students to gain comprehensive knowledge on modern marketing strategies. Students have the opportunity to enhance their skills through case studies, team projects, simulations, and interactions with industry professionals. Upon successful completion, students are prepared to engage and innovate in a wide variety of marketing-related roles in different types of businesses.

Seneca College, established in 1967, is a public college located in Toronto, Ontario, Canada. Known for its comprehensive range of programs and practical approach to education, Seneca offers more than 290 full-time, part-time, certificate, diploma, and graduate programs covering various fields including business, media, arts, engineering, and technology. The college is particularly renowned for its career-focused programs, designed to equip students with industry-relevant skills and knowledge.

The college operates across several campuses with its main campus, Newnham, being one of the largest in Canada. Other campuses like King, Markham, and Seneca@York each have their unique specialties and facilities tailored to specific program offerings. These campuses are equipped with state-of-the-art technology, modern classrooms, and dedicated labs that provide a hands-on learning environment. Additionally, Seneca's partnerships with industry leaders and other educational institutions both locally and internationally offer students unique opportunities for internships, co-op placements, and global experiences.

Seneca's approach to education is student-centered, emphasizing not only academic excellence but also personal growth and development. The college boasts a diverse student body, with a significant portion of international students, fostering a multicultural learning environment. This diversity extends to the faculty, who are experts in their respective fields, bringing real-world experience into the classroom.

Moreover, Seneca College is committed to research and innovation. It has several research centers and initiatives that allow students and faculty to engage in applied research, addressing real-world challenges and contributing to the advancement of their respective fields.

The college also places a strong emphasis on community involvement and sustainability, encouraging students to participate in various initiatives and projects that positively impact society and the environment.