The Bachelor of Business/Bachelor of Communication (Digital Media) program at Queensland University of Technology is a dual degree program with a focus on practical skills and industry connections. It is designed to provide students with a strong foundation in business principles along with the technical skills needed in the realm of digital media.

In the business component, students can specialize in a range of disciplines including accounting, economics, finance, human resource management, international business, marketing and public relations. They will learn how to create business plans, manage projects, and understand financial data.

The Communication (Digital Media) component provides a comprehensive understanding of the digital media landscape. It covers areas such as interactive media, screen content, social media strategy, digital communications, and cross-platform storytelling. Students will get a chance to get hands-on experience in creating digital content and learn how to use digital technologies strategically and creatively.

Graduates of this program can expect to have a wide range of career opportunities in the evolving digital media landscape, in roles such as digital marketer, communication officer, public relations officer, social media manager, digital content producer, or business analyst.

Queensland University of Technology (QUT) is a prominent university located in Brisbane, Queensland, Australia. Known for its excellence in research and practical approach to learning, QUT offers a diverse range of undergraduate and postgraduate courses across various disciplines, including business, creative industries, education, health, law, and science and engineering. The university is home to state-of-the-art facilities and technology, which support its strong programs in areas such as biotechnology, robotics, and creative industries. QUT is also committed to innovation and entrepreneurship, providing numerous programs and initiatives to help students and researchers turn their ideas into successful ventures. With its global connections and partnerships with universities and research institutions worldwide, QUT offers various opportunities for students to gain international experience.