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MSM Unify: Connecting Institutions and Agents Through Smart Tech

With its innovative features and well-thought out execution, MSM Unify is surely a platform worth exploring for institutions looking to streamline their processes and reach a more diverse pool of students through verified and qualified agents.

M Square Media launches a new portal for Institutions and Agents that further advances its service capabilities. On September 24th and 25th, MSM officially launched the Institution Portal of MSM Unify—an AI-powered platform specially created for higher education institutions in a bid to streamline the application process and make recruitment easier, faster, and simpler.

The COVID-19 pandemic has truly left many unprepared for its effects, the extent of which is felt across borders and industriesthe education sector included. With the barriers in mobility and safety concerns, many students and their families might be putting a hold on  higher education, which can cause colleges and universities to rethink their strategies and recalibrate their systems in order to survive the transition into what we now call the “new normal.” 

 

Already dealing with the ongoing demands of a fast-changing market, higher education institutions (HEIs) are looking for ways to better manage enrollment numbers and be able to continuously recruit students into their programs amid distance challenges and health and safety protocols. 

 

“With MSM Unify, we are offering a solution to current and future challenges through an AI-powered platform that increases enrollment management practises and efficiencies,” said Suneetha Quereshi, President of MSM Global. 

“We want agents and institutions to ‘speak’ with each other in real time, and get the best possible results out of every interaction.”

The Lowdown: MSM UNIFY Institution Portal 

At the launch, MSM introduced the new platform’s key features and functions, as well as explained the inspiration and development highlights behind it. With the goal to make recruitment processes more efficient, diversify student base, and create greater visibility for institutions, MSM Unify offers: a powerful, secure, all-in-one recruitment platform; streamlined application process; access to an expansive agent network; and Application Interface Program matching for qualified candidates.

Donna Hooker, president of MSM’s education management segment MSM Higher Ed, states that MSM Unify is an extension of MSM’s long-standing commitment to providing cost effective and results-oriented business solutions to institutions and creating international study opportunities for students across the globe. 

 

“MSM Unify marks our foray in the edtech space,” said Hooker. “This platform utilizes technology to increase efficiency, improve service standards and build data integrity for quality decision making.” 

MSM Unify allows institutions to gain access to a diverse pool of international students through a highly secure platform built on MSM’s business intelligence and education administration experience. Furthermore, the platform is built for customization to meet the needs of its users and will continue to integrate and improve in the days to come as it aims to work closely with its stakeholders. 

 

Usage and Functionality

MSM’s Chief Technology Officer Dan Feagan taught a portal demo at the launch, and showed how  institutions can use MSM Unify to make their recruitment, marketing and application management processes more efficient. 

On the portal, institutions will be able to import, export, and manage their programs, application intakes, and connect with education agents in real time. The interface is clean and well marked, with each function clearly labeled and categorized. 

One of the best parts about the portal demo is seeing how institutions would be able to easily update their programs, upload marketing collaterals, and oversee recruitment progress through an all-in-one dashboard that summarizes marketing and application activity, depending on the timeframe and region users set. Institutions will also be able to authorize several representatives on their account and be able to customize their access. 

 

“It’s a connected world we are all facing,” Feagan said as he summed up the idea behind MSM Unify. “It’s a world where institutions, agents, and students find each other easily, no matter their city or country.”

 

With its innovative features and well-thought out execution, MSM Unify is surely a platform worth exploring for institutions looking to streamline their processes and reach a more diverse pool of students through verified and qualified agents. Apart from all these amazing features, this is only the beginning of the many services and innovations from MSM. 

MSM Unify - Student recruitment platform

Learn more about MSM Unify by visiting the official website: https://msmunify.com/

Ready to take your institutions to the next level? Sign up today!  

https://app.msmunify.com/#/signup/


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3 Ways That Colleges and Universities Cope in the New Normal

M Square Media has launched a new platform for higher education institutions worldwide to connect with agents in a bid to streamline the international student application process.

The COVID-19 pandemic has disrupted the way we look at higher education. Colleges and universities have had to quickly make changes in their curriculum as the threat of the virus continues to disrupt  travel and term  schedules across the globe. 

With travel restrictions in place, everyone from higher education institutions (HEI) and agents have turned to the internet for a sense of continuity in service delivery. For students, the shift is made easier as millennials and Gen Zers are known as digital natives and are fluent with technology. HEIs, however, have been mostly grappling with the big changes. 

In recent months, HEIs have slowly started to adapt to the digital challenges of the pandemic in hopes of surviving this academic year. 

Asynchronous Learning

One of the major challenges that colleges are facing is figuring out how to make online courses more accessible to economically challenged and international students. Students who have unstable or no internet connection will have more difficulty attending classes. Similarly, international students who are studying remotely are up until midnight or at the crack of dawn just to be able to attend classes being held in another timezone.

Seven HEIs have adopted what is called “asynchronous learning,” a practice already being done at the University of Colorado at Denver. Asynchronous learning takes away real-time interaction but provides the courses through online modules and videos available on demand. This allows students to access their course material at any time using their preferred platform.

Karen Stout, president and CEO of Achieving the Dream, a nonprofit organization dedicated to helping community college students and championing evidence-based institutional improvement, said that this method works best for community colleges who have more students with responsibilities outside of class. It would not discriminate against those who cannot afford to attend online class at a specific hour, such as parents and part-time workers.

Digitized Applications 

Even before the pandemic, online tools and platforms for student applications are already becoming popular. Instead of applying straight to institutions, students can now search for programs online based on their interests. These platforms include information about the institution, tuition and living costs, the host country. 

HEIs have started using these platforms as a means to increase their student numbers, particularly their international recruitment. They also expose themselves to more agents worldwide online, increasing their visibility in their target student markets.

Automated Engagement

Modern technologies have also helped make student engagement easier and faster. Younger generations have turned to technology and the internet to decide on their study-abroad goals, preferred disciplines and fields of study, and even post-graduation and job search plans.Through AI-powered tools and software, HEIs can tap into this and generate automated feedback and personalization to target students. 

Personalization is done through getting digital data based on the applicant’s searches and preferences. From this, the software creates suggestions on the best programs for their plans, and how their academic and financial qualifications fit into those plans. Data collected in the software can also be accessed by institutions in order to generate marketing strategies supported by hard, real-time data.

 

What Can MSM Unify Offer

MSM Unify is an online platform connecting higher education institutions to top-tier agents and their students around the world, accelerating agent base growth while invigorating recruitment efforts. 

For HEIs, it can offer high-impact promotions on a single platform, pre-screen applications at greater speed and efficiency, perform program matching for students so they can land the most qualified candidates, and connect them with skilled agents to fill enrollment slots. 

On top of that, MSM Unify also provides applicant analytics to help HEIs identify high-demand programs and support their marketing strategy without increasing their headcount or traveling at a time like COVID-19.

With thousands of study options available on MSM Unify, agents get the support they need to find the best matches for students, while institutions are able to seamlessly market their on-campus and online programs regardless of geographical distance or even with a modest marketing budget.  Discover more on MSM Unify.

MSM Unify - Student recruitment platform

With thousands of study options available on MSM Unify, agents get the support they need to find the best matches for students, while institutions are able to seamlessly market their on-campus and online programs regardless of geographical distance or even with a modest marketing budget.  Discover more on MSM Unify.

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