MSM Unify, one of the premier edtech platforms with expertise in student recruitment and international education services, has declared a whopping $20 million (₹173 crore) investment strategy to grow its presence in India.
The investment will go towards strengthening its franchise network, increasing employment, and supporting international university campuses in India. The step comes in line with MSM Unify’s vision of emerging as a prominent player in India’s education space by streamlining the study-abroad process for students.
In this blog, we will explore the objectives, impact, and future prospects of this strategic investment.
Understanding MSM Unify’s growth strategy
MSM Unify is dedicated to revolutionizing the Indian education system with a strategic $20 million investment. This action aims to strengthen its franchise network, boost employment opportunities, and encourage foreign university campuses. Let’s understand how MSM Unify is revolutionizing and empowering students through its pioneering approach.
Who is MSM Unify?
MSM Unify is an international edtech platform that brings together international education providers, agents, and students and simplifies the process of student recruitment. Having a robust presence in several countries, MSM Unify is recognized for offering smooth solutions for student mobility and helping institutions grow globally.
Objective behind the $20 million investment
The $20 million of investment that was announced by MSM Unify is to enhance the company’s operational strength in India. The investment will be utilized to:
- Set up 250 student recruitment franchises in India
- Appoint 175+ professionals to enhance operations
- Enable foreign university campuses in India through strategic alliances
Expansion of student recruitment franchises
MSM Unify plans to expand its presence by setting up 250 student recruitment franchises in India. This move will make local access easier, deliver professional advice, and simplify the process of application for prospective students.
Setting up 250 franchises in India
MSM Unify will introduce 250 student recruitment franchises in the major areas of India, beginning with Pune, Vashi, and Anand. The franchises will be pivotal in offering local support to aspiring students and easing the cumbersome process of applying for foreign universities.
Advantages of the franchise model
Here below are the several advantages behind the introduction of this franchise model:
- Greater accessibility: MSM Unify’s franchise model will bring quality student recruitment services to students in smaller towns and cities
- Personalized counseling: Localized franchises will provide customized counseling and application assistance
- Greater credibility: Association with reputable local organizations will increase trust and credibility among parents and students
- Creating jobs in India: As part of its investment strategy, MSM Unify will be employing 175+ professionals to oversee its expanding chain of franchises and centralize operations
- Enabling local expertise: In investing in local expertise, MSM Unify is not just creating jobs but also enhancing professionals in the edtech and global education spaces
Encouraging foreign university campuses in India
MSM Unify plans to encourage foreign university campuses in India, keeping in line with the National Education Policy (NEP) 2020. This will provide Indian students with world-class education without going out of the country.
Advantages for students and institutions
- Exposure at a global level: Indian students will receive international-standard education and exposure
- More opportunities: Foreign campuses will provide multiple course opportunities and better research facilities
- Collaborative development: Indian institutions can partner with overseas universities to enhance research and innovation
Main areas of focus of MSM Unify’s growth strategy are:
Developing digital infrastructure
MSM Unify will develop its digital infrastructure to facilitate the fast growth of its franchise network and enhance the user experience for students and recruitment agents.
Enhancing partnerships with universities
The platform will enhance collaborations with the world’s best universities to provide Indian students with more programs and career options.
Fostering study-abroad awareness
MSM Unify will enhance study-abroad awareness through local outreach initiatives and strategic marketing efforts.
Impact on the Indian education sector
With its visionary investment strategy, MSM Unify will bridge the gap between international universities and Indian students. With a robust network of franchises, the company wants to make foreign education more accessible and affordable.
Empowering Indian students
MSM Unify’s growth will empower Indian students by:
- Delivering expert counseling on admission procedures
- Providing scholarship support and financial aid facilities
- Facilitating post-admission support for smooth transition
Why MSM Unify’s expansion is a game-changer
By expanding its operations, MSM Unify is not only growing its business but changing the education landscape of India. The company’s action will:
- Boost global collaboration in higher education
- Equip students with global exposure and career prospects
- Make India a hub for global education
Impact on the edtech industry
The $20 million investment places MSM Unify at the center of the Indian edtech space, with new standards in student recruitment and international education services.
Competitive edge of MSM Unify
MSM Unify leads the competitive edtech space in that it:
- Has an AI-powered platform to streamline student recruitment
- Offers a holistic support system to students, agents, and universities
- Global network of partnerships presenting varied academic opportunities
The road ahead: MSM Unify’s future vision
MSM Unify intends to bring its success in India to other countries, building a wider international presence and positioning itself as an industry leader in overseas student recruitment.
Harnessing technology for expansion
Through ongoing investments in AI and machine learning, MSM Unify intends to expand the capabilities of its platform, delivering a smoother and more effective experience for all parties.
Conclusion
MSM Unify’s $20 million investment plan is a bold step toward transforming student recruitment in India. By establishing 250 student recruitment franchises, hiring 175+ professionals, and facilitating foreign university campuses, the company is set to revolutionize the Indian education landscape.
As a trusted partner in international education, MSM Unify continues to empower Indian students with global opportunities, making quality education more accessible and achievable.
FAQs
1. What is MSM Unify’s $20 million India investment plan?
MSM Unify has declared a $20 million investment plan to increase its presence in India by opening 250 student recruitment franchises, recruiting 175 professionals, and providing foreign university campuses.
2. How will MSM Unify’s investment help Indian students?
MSM Unify’s investment will make studying abroad easier through customized counseling, application assistance, and post-admission support, bringing global education within the reach of Indian students.
3. Where will MSM Unify’s franchises be launched first?
MSM Unify franchises will first be launched in Pune, Vashi, and Anand and will expand to other parts of India.
4. How will MSM Unify enable foreign university campuses in India?
MSM Unify will be in association with international universities to set up campuses in India, as per the National Education Policy 2020 and providing education to Indian students at an international level.
5. What employment opportunities will MSM Unify generate in India?
MSM Unify will recruit 175+ professionals to oversee its expanding franchise network and enhance operational efficiency, thus generating substantial employment opportunities.
