4 Compelling Reasons to Pursue a Marketing Degree

Marketing is associated with the different facets of a business. It involves a set of activities that encompasses advertising, budgeting, corporate branding, and customer relations. 

As a specialization, marketing influences a company’s success, making it a vital area in conducting business. But marketing isn’t restricted to business practices alone. The skills can also be transferred to any type of career. 

Here are four compelling reasons why you should pursue a Bachelor’s or Master’s degree in Marketing:

Learn the Art and Science of Consumer Behavior 

The paradigm for a good marketing plan is always based on the purchasing pattern of consumers. Their buying behavior influences market trends, which in turn affects the supply and demand relationship at a large scale.

Understanding consumer behavior involves investigating their current wants and needs and anticipating their actions based on informed predictions. These analyses require the mastery of data analysis tools and techniques, which you’ll learn under a Marketing program.

The art in consumer behavior is derived from creative innovations to attract a market. When introducing a new product or service to the market, getting the attention of customers is a top priority. 

If you decide to pursue a Marketing degree, you’ll learn the craft of creating advertising campaigns that customers couldn’t resist. The creative, critical, and analytical thinking skills you’ll learn in Marketing would be useful in your career.

Learn How to Inform, Excite, and Persuade

Marketing involves the management of data. For marketing professionals, the challenge is to scrutinize information and simplify its execution for public knowledge. 

As a marketing student, you’ll learn how to provide relevant, reliable, and truthful information that is easy to digest. Studying Marketing gives you the skills for effective information exchange and delivery.

Studying Marketing also awards you the ability to excite people. When you understand their needs and wants, you’ll know how to make them want more of what your company offers. 

People who are enthused to subscribe to a service or product increase the likelihood of long-term customer loyalty. But it would all be meaningless without effective persuasion.

Marketing is the practice of constantly persuading consumers to stay, purchase, and connect. The art of persuasion is also useful in daily life from negotiations to casual favors. 

Enter Diverse and High-paying Industries

The Marketing industry is alive and evolves through time. Today, demands in marketing roles have increased significantly, with lucrative wages and amazing benefits.

Here’s a look at the average annual salary for marketing jobs according to PayScale:

• Product Marketing Manager – $114,000 
• Digital Marketing Manager – $74,000
• Brand Marketing Manager – $87,000
• SEO Manager – $80,000

The best part is, most marketing roles today only require graduates to have a bachelor’s degree in marketing. This means that marketing graduates could immediately land a job after earning their degree. 

Studying Marketing as an international student can give you many benefits in your career. Browse through our programs here at MSM Unify to find out more degrees for you.