Avoid going overboard. Stick to 500-1000 words for a concise, impactful SOP.
Keep it simple. Use plain fonts like Times New Roman or Arial, and avoid flashy formatting.
Be yourself! Authenticity resonates more than trying to fit a mold.
Make your SOP unique to each program. Generic statements don't stand out.
Appreciate, don't overpraise the institution. Keep the focus on your journey and fit.
Typos and grammatical errors can be costly. Proofread meticulously for a polished SOP.
Clearly articulate your goals and how the program aligns with them. Clarity is persuasive.