Bachelor of Arts - BA in International Business - Marketing Management CBS International Business School - Mainz Campus - Germany

Theoretically, the best product or service would have to assert itself in the market. In practice, however, marketing is often decisive. Why is a particular detergent the market leader? Why does a business software company have fans and others only have customers? Marketing is an art. And a science. During an International Marketing Management degree at CBS, you will learn marketing from scratch. From classic advertising to social media to digital marketing strategies. But these are only a few aspects – marketing managers today also master customer loyalty measures, procurement marketing and personnel marketing.

Dein Marketing Management Studium an der CBS ist eine Spezialisierung innerhalb des International Business Studiums. Unterrichtssprache ist Englisch. Du lernst in den Semestern 3 bis 6 die gesamte Bandbreite des Marketings kennen. Die Basis bildet Wissen rund um Konsumentenverhalten und das Management von Kundenbeziehungen sowie die Unternehmenskommunikation. So bist Du schon im 4. Semester für ein Business-Projekt bereit: Du löst eine reale Aufgabenstellung oder bearbeitest eine Case Study – und stellst am Ende Dein Ergebnis häufig sogar direkt den Unternehmensvertretern vor. Ideen und Ergebnisse präsentieren gehört zum wesentlichen Handwerkszeug für Deine spätere Karriere.

"The CBS International Business School is a state-recognized private business school. We offer accredited bachelor's , master's and MBA courses in German and English in full or part-time and as dual studies . The university is represented throughout Germany in Cologne , Mainz, Berlin/Potsdam , Aachen , Brühl , Neuss and Solingen . In addition, there are over 160 international partner universities worldwide where students canspend a semester abroad . In various rankings, HR managers and students confirm that CBS is the best private university of applied sciences for business administration in the Rhineland and is one of the best digital education providers in Germany.
Since 2016 The CBS International Business School have been part of the Stuttgart Klett Group, one of the leading German educational companies. Under our motto  Creating tomorrow , we bring together the players in our working world of tomorrow: We enable students to study business with an international focus and practical relevance, as well as dual courses of study with more than 800 corporate partners . Our focus is on the personal support of all students. We provide companies with a lively platform to position themselves as practice partners and future employers. In addition, we offer training and extra-occupational study programs.
The CBS faculty consists of over 70 professors who are supported by many freelance lecturers from the business world. CBS students benefit from the perfect mix of theory and practice. With around 30 percent international students from over 75 nations, we also offer a particularly intercultural study environment. We implement personal support through small learning groups and the active commitment of the CBS faculty and administration. Together , our students, alumni , faculty and service team form the CBS family.
Would you also like to become a part of the CBS? Find out more about us now and find out how you can shape your future with us."